政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/139788

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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/139788

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题名:	Cashless Japan: Unlocking Influential Risk on Mobile Payment Service
作者:	陳立民 Chen, Li-Ming Chang, Wei-Lun Hashimoto, Takako
贡献者:	企管系
关键词:	Mobile payment;Perceived risk;Decision trees;Cashless
日期:	2021-06
上传时间:	2022-04-11 13:44:44 (UTC+8)
摘要:	In Japan, cashless is not yet popular but government and companies are devoted to the development of mobile payment methods. This research collected 241 Japanese users and applied decision trees algorithm. Six types of perceived risks (financial, privacy, performance, psychological, security, and time) were used and the categorized class is intention to use mobile payment (low, medium, and high). We also compared different competitive models to examine the performance, including decision trees, kNN, Naïve Bayes, SVM, and logistic regression and decision trees outperformed among all models. The findings indicated that privacy and performance risks are import to Japanese users. Safe, secured, reliable, and fast mobile payment environment are more important to low intention users (less concerns about financial risk). Financial loss, safe, secured, reliable, and fast mobile payment environment are more important to medium intention users (less concerns about time and security risk). Monetary loss, safe, reliable, and fast mobile payment environment are more important to high intention users (less concerns about security risk and psychological risk). The results can help Japanese companies unlock the perceived risk on mobile payment and furnish appropriate strategies to improve usage.
關聯:	Information Systems Frontiers, pp.1-14
数据类型:	article
DOI 連結:	https://doi.org/10.1007/s10796-021-10160-6
DOI:	10.1007/s10796-021-10160-6
显示于类别:	[企業管理學系] 期刊論文

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