政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/139786
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113311/144292 (79%)
造访人次 : 50929655      在线人数 : 935
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/139786


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/139786


    题名: 海榮國際股份有限公司－供應鏈危機
    H International Corporation: Supply Chain Crisis
    作者: 于卓民
    Yu, Chwo-Ming Joseph
    徐景輝
    羅明琇
    贡献者: 企管系
    关键词: 代工廠;供應商共同利益團體;供應鏈;重要關係人;進口商
    subcontractors;common interest supplier group;supply chain;stakeholders;importers
    日期: 2021-06
    上传时间: 2022-04-11 13:43:48 (UTC+8)
    摘要: 海榮國際股份有限公司（以下簡稱海榮）在2013 年成立烤爐事業部，進入烤爐產業，引進一間未經海榮「供應鏈新協力廠評估項目」評估過的鴻基五金股份有限公司（以下簡稱鴻基）為代工廠。海榮在2014 年開發的一款「熱導射風扇炭烤爐」產品自上市後，2015年、2016年和2017年在歐洲市場銷售每年成長，預估2018 年、2019 年將持續成長。品牌客戶年營業額約千億美元，在歐盟擁有近1 萬家分店。烤爐是一項品牌客戶每年都會銷售的產品，其採購流程嚴謹，限制了出口商執行訂單的彈性。海榮透過品牌客戶長期合作的德國進口商將產品銷售給品牌客戶。

    鴻基在2017 年更換兩任董事長，同年底爆發財務危機，員工罷工，供應商停止供貨，工廠全面停工，導致海榮第4 年的訂單無法繼續生產。海榮面對時間壓力、眾多模具及產品繁瑣認證的棘手問題，要做「是否進行供應鏈重整的決策」前，得先進行多項工作，包括找出重要關係人、蒐集相關資訊、與上下游協商、形成供應商共同利益團體及檢視可能執行的方案。

    海榮的決策必須以滿足德國進口商的出貨要求為前提。如果決定不進行供應鏈的重整，客戶錯失了銷售季節商機，海榮將面臨支付鉅額的罰款，也可能斷失未來的發展商機；如果供應鏈重整的方案失敗，非但會讓海榮支付鉅額的罰款，甚至面臨倒閉的危機。
    In 2013, H International Corporation (hereinafter referred to as H International), established its BBQ grill division and entered the BBQ grill industry. Hung- Kay Metal Corporation (hereinafter referred to as HungKay) was introduced as the only one subcontractor without going through a proper evaluation. H International launched a thermal conductive BBQ grills in 2014, with sales in European market growing rapidly in 2015, 2016 and 2017, and were expected to continue to grow in 2018 and 2019. The European client which had $100 billion annual sales via 10000 chain stores in European Union (EU) sold BBQ grills every year. The client had very rigorous purchase process which restricted exporter’s flexibility to execute orders. H International sold its products to the client through a German importer which had served the client for years.

    In 2017, HungKay’s chairman was replaced twice. It experienced a financial crisis at the end of 2017, employees’ strikes and stopped supplying parts by suppliers, leading HungKay to completely shut down of operations. As a result, the fourth-year order of H International was not able to fulfill. Facing time constrain and cumbersome procedures of tooling and product tests needed, in order for H International to make the decision of “whether to restructure the supply chain”, H International had to identify the key stakeholders, collect relevant information as much as possible, negotiate with the European client, German importer, suppliers to HungKay and new subcontractors, form a common interest supplier group and evaluate possible alternatives.

    H International’s decision should be able to satisfy the German importer’s shipment requirement. Should H International decided not to restructure the supply chain which led to the missing sales season of the European client, it would incur huge fines and lost future business opportunities. However, should the restructure plan fail, H International not only faced huge fines but also possible bankruptcy.
    關聯: 產業與管理論壇, Vol.23, No.2, pp.52-70
    数据类型: article
    DOI 連結: https://doi.org/10.3966/199582342021062302003
    DOI: 10.3966/199582342021062302003
    显示于类别:[企業管理學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML2282检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈