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| Title: | 生態型多角化策略之研究–以台灣科技製造業為例
Research on Ecosystem Diversification Strategies: Case Study--Using Taiwan’s High-tech and Manufacturing Industry |
| Authors: | 梅國卿
Mei, Kuo-ching |
| Contributors: | 吳思華
Wu, Se-hwa
梅國卿
Mei, Kuo-ching |
| Keywords: | 生態系
多角化策略
複製策略
例規動態
場景脈絡
能動者
動態創新能耐
集團企業
轉型創新
Ecosystem
Diversification Strategy
Replication Strategy
Routine Dynamics
Context
Agent
Dynamic Innovation Capabilities (DIC)
Conglomerate
Transformation Innovation |
| Date: | 2022 |
| Issue Date: | 2022-03-01 18:14:32 (UTC+8) |
| Abstract: | 本研究從實務案例與產業觀察，發現近年來集團企業紛紛建構內部自有生
態系，發展看似無關又相關的多角化事業，傳統多角化模式似乎無法完全解
釋，因此，本研究想要了解以生態為核心的多角化策略，形成的情境脈絡、策略基礎、場景特色、管理模式以及能動者的角色。本研究採用文獻探討與個案研究法，透過文獻探討引入「生態系發展」、「複製策略」與「例規動態」等理論，給合典範個案蔦屋書店的個案分析，形成初步研究發現與架構，做為生態型多角化的研究構念；接著，參酌平行移轉理論（理論繁殖增生法），以產業觀察與媒體報導所提及三家朝向生態型多角化發展的台灣科技製造為案例，透過個案與專家訪談取得實務反饋，結合文獻提出研究發現並形成以下重要命題：
企業面對的數位科技發展的衝擊挑戰愈大、產業疆界愈模糊、新的終端應
用需求愈多，愈需要生態型多角化策略；其面對的場景特色挑戰是快速繁衍、轉型創新、跨域整合、場域知識；形成生態型多角化的主要理論基礎是複製繁衍、例規動態、生態系統；生態型多角化具有自主共生、互補共創、共同演化、場域共振、流動創生的人文創新生態特徵；鬆散耦合與模組化是生態型多角化的重要治理機制；企業總部應扮演複製策略的範本提供角色，協助多角化事業探索新的場景脈絡與商業特徵；生態型多角化能動者所具備的詮釋場景情境脈絡與調適資源例規的能力，是創造彈性與創新的主要來源；能動性來自於企業新舊經驗與內外人員的融合，融合程度愈好、愈能產生較大的能動性；能動者為內部創業家，是生態型多角化重要的創新推手。
在理論上，透過資源例規、能動者、情境脈絡三項因素的有效整合，形成
動態創新能耐 (DIC)，是生態型多角化的關鍵成功因素；在實務上，本研究提出可操作性的生態型多角化管理架構，供企業佈局多角化與新事業之參考。
Through case studies and industry observation, it is found that in recent years more and more business conglomerates are constructing their internal ecosystem to develop diversified business, seemingly unrelated yet connected, which cannot be thoroughly explained through traditional diversification model. Therefore, this study aims to realize eco-centered diversification strategy, context, strategic basis and scene characteristics, business model and agent’s role. Literature reviews and case study are used to explore theories of ecosystem development, replication strategy and routine dynamics. By the exemplary case study of Tsutaya Books, preliminary research findings and structure are formed to become research construct of eco-diversification. Then, through parallel transition theory (theoretical proliferation method), three eco-diversification-oriented technology companies in Taiwan that have been observed and reported by media are studied. Practice feedbacks, gathered through case study and expert interviews, are integrated into literature and some research findings are thus proposed and have formed the following significant propositions:
When industry boundaries of enterprises are vaguer, the more the need for new terminal application and the bigger the impact and challenge for development of digital technology, and thus the more the need for eco-diversification strategy. The scene goes to the challenge of transformation innovation, interdisciplinary integration, field knowledge and rapid replication. The main theoretical basis of forming eco-diversification is replication strategy, routine dynamics and ecosystem. Eco-diversification has its human and innovative eco characteristics, such as individual symbiosis, complementary creation, co-evolution, field resonance and flowing revitalization. Loosely coupled and modularity are significant governance mechanisms for eco-diversification. Enterprise headquarters should play the role of template for duplication strategy to assist diversified business in exploring new context and business characteristics. The capability of interpretation of scene & context and resource routine adjustment owned by eco-diversified agents become key origin to creating flexibility and innovation. Agency comes from the fusion of enterprise’s experiences and internal & external personnel. When the fusion gets better, the more agency is produced. Agents, as intrapreneurs, are important driving force for eco-diversification.
Theoretically, effective integration of routine, agent and context can form dynamic innovation capabilities (DIC), which is considered as the key successful factor to eco-diversification; practically, operability of eco-diversified management structure is proposed in the study for enterprises to arrange diversification and new business. |
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| Description: | 博士
國立政治大學
科技管理與智慧財產研究所
106364501 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106364501 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200183 |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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| 450101.pdf | | 6324Kb | Adobe PDF2 | 0 | View/Open |
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