政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/139192

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/139192

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/139192

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/139192

Title:	企業轉型: 從傳統唱片公司至全娛樂經紀公司 Corporate Transformation: From a Traditional Record Company, Emerging into a Total Entertainment Company
Authors:	何燕玲 Ho, Linda
Contributors:	陳春龍 Chen, Samuel 何燕玲 Linda Ho
Keywords:	唱片行業永續性共生關係藝人管理 Record industry Sustainability Symbiotic relationship Artist management
Date:	2008
Issue Date:	2022-03-01 17:06:06 (UTC+8)
Abstract:	Abstract Corporate Transformation: From a Traditional Record Company, Emerging into a Total Entertainment Company By Linda Ho The sales of compact discs (CDs), which are the record industry’s main product, have been on a downward spiral, with more than half of this decline being attributed to internet music piracy. And Taiwan is no exception to this phenomenon. Record companies began to reevaluate the sustainability of their businesses as gross revenues from CD sales can no longer keep up with the cost of producing and marketing. Since developing a symbiotic relationship with talents and active participation in artist management happens to be the way that can provide these independent recording firms with the most benefits, local music industry players began to integrate artist management as a major component of their operations to remain profitable. This business plan proposes a series of sustainability and growth strategies for HIM International Music, Inc. by analyzing current market conditions and developments, and taking into consideration its core values, its vision, and its competitiveness within the market.
Reference:	References Entertainment Industry in China Porter’s Five Forces Strategy Analysis. Aruvian Research. March 2008. [Retrieved] July 27, 2008, from http://www.researchandmarkets.com/reports/c65952. Global Entertainment & Media Industry Will Grow to $ 1.8 Trillion in 2010. 2006. [Retrieved] July 27, 2008 from http://www.metrics2.com/blog/2006/09/19/global_entertainment_media_industry_will_grow_to_1.html. Global Entertainment and Media Outlook: 2008-2012 Outlook. PriceWaterhouseCoopers. 2008. [Retrieved] July 27, 2008, from http://www.pwc.com/extweb/industry.nsf/docid/8CF0A9E084894A5A85256CE8006E19ED?opendocument&vendor=#rec. Innovations Changing the Face of Global Music Industry. Tony George. April 13, 2007. [Retrieved] July 26, 2008, from http://www.abc.net.au/news/opinion/items/200704/s1896190.htm. Subscription to the Cathay Global Entertainment Fund begins on July 21. July 10, 2008. [Retrieved] July 26, 2008, from http://tbm.cna.com.hk/readcbp.php?ID=200807101877&v_news=200807101893,200807101877,200807101873. Taiwan’s Music Industry Mourns Lost Profits. Joyce Huang. April 5, 2002. [Retrieved] July 26, 2008 from http://www.taipeitimes.com/News/front/archives/2002/04/05/130587. The Music Industry: From Major to Minor. January 10, 2008. [Retrieved] July 26, 2008, from http://www.economist.com/business/displaystory.cfm?story_id=10498664. Warner Music Group Annual Report 2007. January 2008. [Retrieved] July 26, 2008, from http://library.corporate-ir.net/library/18/182/182480/items/276802/WMG2007AR.pdf.
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 90933003
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0090933003
Data Type:	thesis
DOI:	10.6814/NCCU202200215
Appears in Collections:	[International MBA] Theses

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