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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/139152


    Title: 企業孕育創新文化之研究 - 以AMAZON為例
    A study of companies nourishes the culture of innovation - from the example of Amazon.
    Authors: 曲中和
    Contributors: 于卓民
    曲中和
    Keywords: 亞馬遜
    創新
    持續創新
    數位轉型
    Date: 2020
    Issue Date: 2022-03-01 16:46:37 (UTC+8)
    Abstract: 本論文分析亞馬遜公司 ( Amazon Inc.) 為何能夠在差異度極大的不同產業 ( 電子商務,串流影音,電子書與公有雲等) 中持續不斷的透過創新而進行擴張。研究發現亞馬遜是透過文化、架構、機制與組織的四項獨特要素相互協作而造就出獨一無二的亞馬遜宇宙。本論文以實際的案例詳細說明這四項要素,論證亞馬遜如何在不同產業中運用同樣的核心競爭力持續獲得成功。亞馬遜從成立之初就確定要經由創新而持續不斷的為顧客創造真正的價值, 在經過長期的堅持終於獲致現在領先的地位。本論文希望亞馬遜的成功經驗可以給正在致力於數位轉型的台灣企業作為參考。
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    106932092
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106932092
    Data Type: thesis
    DOI: 10.6814/NCCU202200346
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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