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| Title: | 車載產品發展機會－以台灣電子業代理商G公司之H業務部門為案例探討
The Product Development Opportunity of Automotive Products - A case of H Sales Department of G Company, a Taiwanese Electronics Agent |
| Authors: | 尹兆逸
Yin, Chao-Yi |
| Contributors: | 楊光磊
Young, Konrad
尹兆逸
Yin, Chao-Yi |
| Keywords: | 電子業
電子代理商
車用電子
汽車產業
Electronics industry
Electronics agent
Automotive electronics
Automotive industry |
| Date: | 2021 |
| Issue Date: | 2022-02-10 13:04:26 (UTC+8) |
| Abstract: | Abstract
The Product Development Opportunity of Automotive Products - A case of H Sales Department of G Company, a Taiwanese Electronics Agent
By
Joey Yin
The product life cycle in the electronics industry is shrinking, which affects the long-term business model, profit margin, and even the survival of companies severely. The main purpose of this study is to explore the business opportunity for new products from the viewpoint of H sales department in the automotive electronics industry for G company, an electronics agency.
Electric vehicle (EV) or smart vehicle is one of the most rapidly growing segmentation in recent years. Taiwanese automotive manufacturers are not the mainstream players in the world. However, the automotive electronics products, upper stream material and parts, take the top share. When its technology improves, EV has become more popular all over the world, which in turn brings new demands for automotive electronics products.
The study focuses on analyzing business opportunity and feasibility of new products in the automotive electronics market for G company. With this research, G company is able to enter the rising automotive electronics market, and become an important agent in the automotive industry instead of maintaining existing business in the fiercely competing consumer electronics industry. The evolving opportunities in the relatively niche automotive electronics market could help G company start ahead of its larger-scale competitors. Due to G company’s flexibility and aggressiveness, G company could achieve a new business revenue peak in the coming years. |
| Reference: | Reference
1. International Energy Agency (IEA) https://www.iea.org/
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https://smarteye.se/blogs/driver-monitoring-dms-on-its-way-to-become-mandatory-in-vehicles-around-the-world/
17. World Health Organization (WHO), “Global Status Report on Road Safety 2018” https://www.who.int/violence_injury_prevention/road_safety_status/2018/en
18. WPG Holdings https://www.wpgholdings.com/main/index/en
19. Harvard Business Publishing https://hbr.org/
20. iCatch Technology https://www.icatchtek.com/NewsContent/d85b80aa02424c34a6d651afb33958ea
21. Bravotek Electronics https://www.bravotekcorp.com/en
22. RISHO KOGYO CO., LTD. https://www.risho.co.jp/english/index.html
23. Macquarie Research, “Korea EV battery materials”, 5 December 2019 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933011 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933011 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200019 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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