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Title:	養老永續經營商業模式的研究
Authors:	黃喜 Huang, Hsi
Contributors:	宋皇志 SUNG, HUANG-CHIH 黃喜 Huang, Hsi
Keywords:	養老商機養老商業模式 Elderly Care Business Opportunity Elderly Care Business Model
Date:	2021
Issue Date:	2022-02-10 13:03:31 (UTC+8)
Abstract:	世界衛生組織（World Health Organization）對老年人的定義為60歲以上的人群，預計老年人口將從2015年的9億增加到2050年的20億，增幅約為10%。老年人人口與其他年齡人口相比，老年人總數正快速的增長。老年人口（60歲或以上）佔總人口的百分比將比15～59 歲人口增長得更快。如果這樣的趨勢繼續下去，在將來，對於老年人相關產業的商機將是無限。由於台灣即將於2025年進入超高齡社會，如何在台灣建立一個可以永續經營的養老商業模式，便成為重要的研究課題。本論文此次研究就是利用5年來在荷蘭與中國的實際案例，來探討如何在台灣建立一個可以永續經營的養老商業模式，提供予全國大健康產業參考。本論文最主要的貢獻，是發展出SMART的創新商業模式，是一個B2B2C的商業模式，用以推廣居家照護，並成功說服政府訂定策略。在SMART的創新商業模式下，政府可以預期這樣的服務可以持續經營，不需要拿政府的經費。如此政府就會訂定政策支持，有政府的政策養老居家服務就是成為剛需。 The World Health Organization defines the elderly as people over 60 years old. It is estimated that the elderly population will increase from 900 million in 2015 to 2 billion in 2050, an increase of about 10%. Compared with the population of other ages, the total number of elderly people is growing rapidly. The percentage of the elderly population (60 years old or above) in the total population will grow faster than the population aged 15 to 59. If this trend continues, in the future, business opportunities for the elderly-related industries will be unlimited. As Taiwan is about to enter a super-aged society in 2025, how to establish a sustainable elderly care business model in Taiwan has become an important research topic. The research of this thesis is to use actual cases in the Netherlands and China over the past five years to explore how to establish a sustainable elderly care business model in Taiwan, which can be used as a reference for the national health industry. The main contribution of this paper is the development of “SMART” innovative business model, which is a B2B2C business model to promote home care and successfully persuade the government to formulate a strategy. Under “SMART” innovative business model, the government can expect that such services can continue to operate without government funding. In this way, the government will formulate policy support, and if there are government policies, home care services for the elderly have become rigid needs.
Reference:	中文：期刊論文：溫芳宜，（2018）。前瞻經濟，中國人口因應人口高齡化發展之策略及政策研析。德勤研究，（2014）。中國養老住宅現狀和發展趨勢報告。網際網路：中華民國國家發展委員會，上網日期2021年11月17日，檢自：https://www.ndc.gov.tw/Content_List.aspx?n=695E69E28C6AC7F3 中國保險業發展“十二五”規劃綱要，中國保險監督管理委員會．上網日期2013年04月11日，檢自： http://big5.www.gov.cn/gate/big5/www.gov.cn/gongbao/content/2017/content_5194905.htm 維基百科，烏特勒支，上網日期2021年02月16日，檢自：https://zh.wikipedia.org/wiki/%E4%B9%8C%E5%BE%97%E5%8B%92%E6%94%AF MBA智庫百科，中國式養老，上網日期2016年12月20日，檢自：https://wiki.mbalib.com/zh-tw/%E4%B8%AD%E5%9B%BD%E5%BC%8F%E5%85%BB%E8%80%81 藍卡健康集團，上網日期2021年11月01日，檢自：http://lc.lancare.com/ 天津市人民政府，上網日期2021年11月01日，檢自：http://www.tj.gov.cn/ 英文部分：期刊： The University of Manchester Research, （2018）, Needs in Service Provision for Oral Health Care in Older People Diederick E. Grobbee, Arno W. Hoes, Theo J.M. Verheij, Augustinus J.P. Schrijvers, Erik J.C. van Ameijden & Mattijs E. Numans，（2005），The Utrecht Health Project: Optimization of routine healthcare data for research 網際網路： 3B-Diner, 2021, from: https://www.alleszelf.nl/diensten-voor-ouderen/maaltijd-voorziening/3b-diner-maaltijdbezorging-aan-huis City of Utrecht, 2021, from: https://www.utrecht.nl/city-of-utrecht/ Comparison of routine care self-reported and biometrical data on hypertension and diabetes: results of the Utrecht Health Project, 2005, from: https://academic.oup.com/eurpub/article/17/2/199/436004 Health Promot Int, Volume 21, Issue 2, June 2006, Pages 153–159, from: https://doi.org/10.1093/heapro/dak002 Medical insurance and healthcare utilization among the middle-aged and elderly in China: evidence from the China health and retirement longitudinal study 2011, 2013 and 2015, 2020, from: https://link.springer.com/article/10.1186/s12913-020-05522-w Proactive and integrated primary care for frail older people: design and methodological challenges of the Utrecht primary care PROactive frailty intervention trial （U-PROFIT）, 2021, from: https://link.springer.com/article/10.1186/1471-2318-12-16 Regiotaxi Utrecht, 2021, from: https://www.regiotaxiutrecht.nl/home WHO, Ageing and health, October 4 2021, from: https://www.who.int/news-room/fact-sheets/detail/ageing-and-health WHO, 2020, from: http://www.who.int/features/factfiles/ageing/en/ Ziggo, 2021, from: https://www.ziggo.nl/ America Centers for Medicare & Medicaid Services, 2021, from: https://www.medicaid.gov/medicaid/long-term-services-supports/program-all-inclusive-care-elderly/index.html
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 109932160
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109932160
Data Type:	thesis
DOI:	10.6814/NCCU202200008
Appears in Collections:	[Executive Master of Business Administration] Theses

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