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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/138622


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/138622


    题名: Security, Risk, and Trust in Individuals` Internet Banking Adoption: An Integrated Model
    作者: 林義倫
    Lin, Yi-Luen
    贡献者: 資博學一
    关键词: Trust;Perceived Security;Perceived Risk;Internet Banking Adoption
    日期: 2015-12
    上传时间: 2022-01-06
    摘要: The fact that trust has a specific influence upon individuals’ adoption of internet banking has been proven in previous research. However, only few cues about the related evaluation of trust in the online environment are provided and the definition of trust is still ambiguous. Therefore, an integrated SRT (Security-Risk-Trust) model is proposed in this research to explain (1) the relationships among trust and the other highly relevant factors, perceived security and perceived risk; as well as (2) the effects of the above three factors on individuals’ adoption of internet banking. An empirical study is accordingly conducted and the data comes from three universities in north Taiwan, and includes 188 students and faculty. Two results are obtained: first is that perceived security is an important antecedent of trust and perceived risk; second is that perceived security has both direct and indirect effects upon individuals’ adoption of internet banking. Hence, we suggest that the management of internet banking should put more emphasis on implementing novel information security mechanisms and marketing methods to increase individuals’ perceived security, which is crucial to their internet banking adoption.
    關聯: International Journal of Electronic Commerce Studies, Vol.6, No.2, pp.343-356
    数据类型: article
    DOI 連結: https://doi.org/10.7903/ijecs.1428
    DOI: 10.7903/ijecs.1428
    显示于类别:[資訊管理學系] 期刊論文

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