政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/138377

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/138377

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/138377

Title:	蜂瘋：雲端廚房 CrazyBee: a Cloud Kitchen Business Plan
Authors:	呂書賢 Lu, Shu-Hsien
Contributors:	張永明 Chang, David 呂書賢 Lu, Shu-Hsien
Keywords:	台灣雲端廚房幽靈廚房暗黑廚房虛擬廚房 Cloud kitchen in Taiwan Ghost kitchen dark kitchen virtual kitchen
Date:	2021
Issue Date:	2022-01-03 16:08:22 (UTC+8)
Abstract:	Abstract CrazyBee: a Cloud Kitchen Business Plan By Shu Hsien Lu Food delivery has been an increasing trend as technology advances. It has now become so commonplace that consumers often rely on online shopping for their daily meals. Moreover, with the effect of COVID-19 pandemic, the whole of Taiwan entered a three-level alert status earlier this year, from May until August. When dining out was restricted by the government for almost three months, it brought dramatic revenue loss to restaurants. Most establishments could only rely on take-out or delivery orders. This development is pushing the Food and Beverage (F&B) industry players to rethink their business model. As a result, many people are changing their dining behavior toward the food delivery service even after the lockdown. Therefore, CrazyBee comes up with a cloud kitchen concepts that is specific to the Taiwan market. Our business value proposition is to help the local restaurants to easily adapt to the food delivery platform by offering four services: 1) locate at the most optimal location by using data analysis. 2) provide suitable infrastructure that is design for delivery service. 3) specially designed operational team and routes to increase operational efficiency. 4) consultant in assisting the tenants with analyzing delivery data, as well as supporting their marketing resources. CrazyBee is a business solution provider to help average restaurant brand owners in Taiwan find a right approach to quickly adapt to and capture the full potential of the new cloud kitchen market. This business plan is developed by using a combination of essential business methodologies. Theses methodologies includes Porter’s 5 Forces analysis, SWOT analysis, TOWS matrix, to Canvas Business Model, etc. The resulting business plan consists of marketing plan, operational and organizational plan, financial plan, and future expansion plan, as well as indicates a payback period of 4 years.
Reference:	Reference (n.d.). Department of Statistics. (109, 4 6). 經濟部新聞稿. Retrieved from 經濟部主計處: https://www.moea.gov.tw/Mns/DOS/bulletin/wHandBulletin_File.ashx?file_id=21787 Department of Statistics. (2020, 4 6). Department of Statistics. Retrieved from https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=6878 Department of Statistics. (2020, 4 6). 產業經濟統計簡訊. Retrieved from Department of Statistics: https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=6878 Department of Statistics. (2020). 經濟統計年報. Retrieved from 經濟部統計處: https://www.moea.gov.tw/Mns/DOS/content/wHandMenuFile.ashx?file_id=25678 Grand View Research. (2021, 6). industry-analysis/cloud-kitchen-market. Retrieved from grandviewresearch: https://www.grandviewresearch.com/industry-analysis/cloud-kitchen-market Kelso, A. (2019, 11 4). News. Retrieved from Restaurant Dive: https://www.restaurantdive.com/news/mcdonalds-opens-1st-ghost-restaurant-in-london/566504/ Ms.KinjalMadhukant Gosai , Dr.Deelip Palsapure. (2020, 9). A Study on Cloud Kitchens As An Emerging Food And Beverage Industry. International Journal of Advance Research in Science and Engineering, 9, p. 9. Ruggless, R. (2019, 10). News. Retrieved from Nation`s Restarant News: https://www.nrn.com/news/premise-orders-reach-about-60-foodservice-occasions Sharma, S. (n.d.). Uengage. Retrieved from https://www.uengage.in/spotlight/cloud-kitchen-concept Streamlit Corporation. (n.d.). Streamlit Corporation. Retrieved from Streamlit Corporation. Wavenet. (n.d.). 數位廣告. Retrieved from Wavenet: https://www.wavenet.com.tw/digital-ads/facebook/ 沈瑜. (2020, 7 27). 金融Fintech. Retrieved from 遠見35: https://www.gvm.com.tw/article/73856 林芊妤. (2020, 8 19). 新聞. Retrieved from 環境資訊中心: https://e-info.org.tw/node/226327
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933002
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104933002
Data Type:	thesis
DOI:	10.6814/NCCU202101753
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

Files in This Item:

There are no files associated with this item.

社群 sharing

Loading...