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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/138374
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| Title: | 家具零件製造商之B2C進入策略—以T公司發展電動升降桌品牌為例
The B2C Strategy for Furniture Components Manufacturers- Case Study of Company T Developing Electric Height-Adjustable Standing Desk |
| Authors: | 李玉美
Lee, Yu-Mei |
| Contributors: | 郭炳伸
李玉美
Lee, Yu-Mei |
| Keywords: | 台灣家具產業
家具零件製造商
B2C
B2B
升降桌
電動升降桌
Standing desk
Height-adjustable standing desk
B2C
Furniture components manufacturer
SWOT analysis
Five forces analysis
Consumer furniture market |
| Date: | 2021 |
| Issue Date: | 2022-01-03 16:07:40 (UTC+8) |
| Abstract: | 此研究是透過全球升降桌產業的五力分析與SWOT分析，審視個案公司在家具零件製造商的身份下，選擇以B2C方式做為進軍台灣消費性家具市場的策略優劣；並分析其原本的競爭優勢是否能在未來的台灣升降桌市場上占有一席之地。同時，期望本研究分析可為日後想轉型的台灣家具產業，提供資源配置與策略運用等建議，也同時審視不同策略的運用可能產生何種效益與結果。
此研究將於以下五個章節對個案進行更深入的分析：第一章，說明本研究的動機與目的為何。第二章，升降桌產業市場分析：解析新的生活工作型態、升降桌的緣由、全球升降桌市場規模以及台灣的升降桌市場規模。第三章，個案公司的背景介紹、現況及競爭優勢。第四章，個案公司B2C進入策略建構與分析。第五章，總結。
This study is based on the five forces analysis and SWOT analysis of the global height-adjustable standing desk industry. The review explores the advantages and disadvantages of the case company, a furniture components manufacturer, when choosing a B2C approach to enter the consumer furniture market in Taiwan. Moreover, an analysis is made to see whether its competitive advantages can help the company become the key player in Taiwan’s height-adjustable standing desk market in the future. Meanwhile, it is hoped that this study can provide suggestions to the other Taiwanese furniture manufacturers who look for the best practice of industry transition, in particular the management of resources distribution and strategy implementation; besides, we will review what kind of benefits and outcomes may be generated by the different strategies.
This study will conduct a more in-depth analysis of the case in the following five chapters: Chapter one explains the motivation and purpose of this study. Chapter Two is about the market analysis of the height-adjustable standing desk Industry: analyze the new life and work style, the requirement reasons for the height-adjustable desk, the market size of global and Taiwanese height-adjustable desk industries. Chapter 3 focuses on the case company’s background, current situation and competitive advantages of the case company. Chapter 4 is introducing the construction and analysis of the case company’s B2C strategy. Chapter 5 summarizes the case study. |
| Reference: | 王芊凌 (2020)。後疫情時代的台灣！十大學者分析改變了這些事。上網日期2020年10月19日，檢自：https://heho.com.tw/archives/93094
郭幸宜 (2020)。後疫情時代改寫全球經濟四大型態新面貌。上網日期2020年11月27日，檢自：https://news.cnyes.com/news/id/4502601
陳炫谷 (2018)。《家具製造業景氣動態報告》。台灣：台灣經濟研究院產經資料庫。
陳衍潔 (2017)。《家具製作業基本資料》。台灣：台灣經濟研究院產經資料庫。
Technavio. (2020). Global Contemporary Height-Adjustable Desk Market 2020-2024.
Technavio. (2020). Global Electrical Lifting Columns Market for Height Adjustable Desk 2020-2024.
內政部戶政司全球資訊網 (2021) 。人口統計資料。上網日期2021年8月15日，檢自：https://www.ris.gov.tw/app/portal/346
黃惠如 (2013)。「久坐」給你帶來7大危機，太可怕了。上網日期2013年4月1日，檢自：https://www.commonhealth.com.tw/article/66899
衛生福利部國民健康署 (2021) 。我每天都有運動30分鐘，所以上班8小時坐著也不算久坐。上網日期2021年8月15日，檢自：https://www.hpa.gov.tw/Pages/Detail.aspx?nodeid=127&pid=12980
陳潔 (2019)。蘋果、英特爾員工都愛「站著工作」? 上網日期2019年3月6日，檢自：https://www.cw.com.tw/article/5094214
Kif Leswing. (2018). All Apple employees now get standing desks - and Tim Cook has said he believes sitting is the new cancer. Retrieved September 11, 2020, from: https://www.businessinsider.com/apple-employees-standing-desks-tim-cook-sitting-cancer-2018-6.
Alice Park. (2014). Sitting can increase your risk of cancer by up to 66%. Retrieved August 7, 2020, from: https://time.com/2884953/sitting-can-increase-your-risk-of-cancer-by-up-to-66
Martina Pardo. (2019). 6 modern living trends for 2020 as seen at home futures exhibition. Retrieved November 10, 2020, from: https://www.italianbark.com/living-trends-2020-home-futures-exhibition/
James Heather. (2020). Study links more time spent sitting to higher risk of death. Retrieved August 3, 2020, from: http://pressroom.cancer.org/releases?item=257.
The OSH Framework Directive. (2021). Retrieved January 12, 2021, from: https://osha.europa.eu/en/legislation/directives/the-osh-framework-directive/the-osh-framework-directive-introduction |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
108932142 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108932142 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202101747 |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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