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    Title: 中國大陸視頻二次創作社群的數位禮物文化
    Authors: 陳昕妤
    Chen, Xin-Yu
    Contributors: 林怡潔
    陳昕妤
    Chen, Xin-Yu
    Keywords: 同人文化
    社群
    虛擬社群
    禮物文化
    禮物經濟
    Date: 2021
    Issue Date: 2021-11-01 12:23:03 (UTC+8)
    Abstract: 剪刀手社群,是一群熱衷於對原始媒體影音素材進行二次創作、重新闡釋的同人視頻創作者所組成的社群。同人視頻創作者並非是個人化的行動者,同人視頻作品是深度合作和社群廣泛支持下的產物。中國大陸的剪刀手們共享互助,將自己個人勞動所得的媒體素材作為公共資源公開分享在社群平台上,免費供其它創作者使用,也將自己所學技能與知識向其它同儕傾囊相授。本研究以禮物經濟的視角,以同人視頻創作者社群為觀察對象,採用網路民族志與深度訪談法,探究剪刀手們進行禮物交換的特點、動機,分析剪刀手如何在禮物交換中,形塑、維繫、想像、認同自己的社群?如何定義虛擬社群集體對個體而言的意義和價值?以探討這一新興且獨特的數位禮物文化的特殊之處。
    從禮物交換的內容來看,剪刀手們所饋贈的禮物與自我的各個方面息息相關,凝結了個人媒體經驗和閱歷,同時,這些「禮物」具有符號意義上的「排他性」,離開剪刀手背景之外往往沒有使用價值。從禮物交換的動機來看,利他主義傾向、擴大社交範圍結識同好、提高在社群內的聲望的地位、對自我身份認同與集體共同利益的追求,推動著剪刀手們持續不斷地收受往來禮物。一方面,這種數位禮物文化將剪刀手社群形塑為一個獨特的非正式「虛擬教室」,剪刀手們在交流中互相學習,互為導師,也互為學生;另一方面,數位禮物文化的長期記憶性,將剪刀手們所交換的資源、訊息長久地儲存在網路上,可供同儕們自由地搜索、領取、使用,並在久而久之的素材分享、知識共用、訊息積累下,成為一個剪刀手們以集體智慧共同塑造的「知識寶庫」與「聚寶盆」。剪刀手們使用他人製作、分享的素材,將之融入成為自己視頻作品中的一部分,可以定性成一種廣義的合作、協作。剪刀手社群的禮物文化將本作為個體勞動者的剪刀手凝聚成有著共同倫理規範和集體利益的共同體,將本可以依靠個體勞動的同人創作,演變成集眾所長的集體創作方式,在創作中揚長避短、取長補短,群策群力幫助其它創作者改進作品。剪刀手社群集體力量已然融入了每一位個體的創作勞動之中,禮物文化將分散在網路各處的剪刀手們緊緊地凝聚在一起,社群成為剪刀手個體們不可或缺的依靠。
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    Description: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    108464070
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0108464070
    Data Type: thesis
    DOI: 10.6814/NCCU202101635
    Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

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