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    政大典藏 > College of Communication > Articles >  Item 140.119/137579
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/137579


    Title: Cross-cutting and like-minded discussion on social media: The moderating role of issue importance in the (de)mobilizing effect of political discussion on political participation
    Authors: 林芝璇
    Lin, Jhih-Syuan
    Chen, Hsuan-Ting
    Contributors: 傳播學院
    Date: 2021-04
    Issue Date: 2021-10-27 14:32:23 (UTC+8)
    Abstract: Using a student survey with multistage probability sampling in Taiwan, we revisited the deliberation-participation paradox by examining the relationship between cross-cutting/like-minded discussion and online political participation, emphasizing the moderating role of issue importance and focusing particularly on the social media context and two political issues in Taiwan. We found that political ambivalence, which has been proposed as the underlying mechanism between cross-cutting exposure and participation, plays a significant mediating role. Cross-cutting discussion demobilizes participation indirectly through increasing political ambivalence, while like-minded discussion mobilizes participation indirectly through decreasing political ambivalence. More importantly, the two indirect effects are conditioned upon the level of issue importance in that the demobilizing effect of cross-cutting discussion was weakened while the mobilizing effect of like-minded discussion was strengthened when the level of issue importance increased.
    Relation: Journal of Broadcasting & Electronic Media, 65, 1-22
    Data Type: article
    DOI link: https://doi.org/10.1080/08838151.2021.1897822
    DOI: 10.1080/08838151.2021.1897822
    Appears in Collections:[College of Communication] Articles

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