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    题名: 千禧世代採用理財科技APP之意圖研究 論財務自我效能及主觀知識的影響
    How do millennials adopt to use WealthTech mobile apps? The role of financial self-efficacy and subjective knowledge
    作者: 江育恆
    Chiang, Yu-Heng
    贡献者: 朴星俊
    胡昌亞
    Park, Sung-Jun
    Hu, Chang-Ya
    江育恆
    Chiang, Yu-Heng
    关键词: 理財科技APP
    金融理財素養
    主觀知識
    財務自我效能
    千禧世代
    WealthTech mobile apps
    Financial literacy
    Subjective knowledge
    Financial self-efficacy
    Millennials
    日期: 2021
    上传时间: 2021-09-02 18:22:32 (UTC+8)
    摘要: Covid-19 疫情加速了所有仰賴實體服務客戶產業的數位化進程，金融服務業也不例外。其中，財富管理產品向來是金融業很重要的獲利來源之一，隨著開放銀行(open banking)以及應用程式介面(application programming interface)等議題興起，成為各家金融服務提供者下一個創新策略的發展方向，因此研究使用者為何採用財富管理 APP 就顯得重要。隨著千禧世代成為財富管理 APP 的潛力的高價值客群，人們或許會疑惑千禧世代是否具備足夠的金融理財素養來使用投資理財APP。因此，本研究試圖分析千禧世代的金融知識對於財富管理APP 採用行為的影響，以及什麼因素可以強化金融理財素養。
    Covid-19 pandemic accelerated digital transformation in any industry, relying on physical interaction with customers, especially financial services. For the financial services industry, wealth management contributes a significant portion of revenue. As open banking and banking API (application programming interface) recently have become key drivers in innovation strategy for financial service providers, it is important to examine the factors that affect WealthTech app adoption. Furthermore, since millennials became a group of high-value potential adopters, marketers might wonder whether they are equipped with sufficient financial literacy to adopt and use such investment mobile apps. Therefore, this paper aims to examine the effect of financial literacy (or knowledge) on WealthTech app adoption within the millennial generation.
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    描述: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    109363048
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0109363048
    数据类型: thesis
    DOI: 10.6814/NCCU202101195
    显示于类别:[企業管理研究所（MBA學位學程）] 學位論文

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