政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/137148
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113478/144464 (79%)
造访人次 : 51489832      在线人数 : 823
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/137148


    题名: 以服務創新觀點探討商業模式創新之歷程：以喬山健康科技公司為個案研究
    Exploring the Process of Business Model Innovation with Service Innovation Perspective: A Study Case of Johnson Health Tech
    作者: 李家筠
    Lee, Chia-Yun
    贡献者: 鄭至甫
    Jeng, Jyh-Fu
    李家筠
    Lee, Chia-Yun
    关键词: 服務創新
    商業模式創新
    創新歷程
    健身運動產業
    Service Innovation
    Business Model Innovation
    Innovative Process
    Fitness Industry
    日期: 2021
    上传时间: 2021-09-02 18:12:33 (UTC+8)
    摘要: 隨著技術進步、消費型態轉變，越來越多企業意識到「科技」、「服務」、「顧客」的重要性，因此在面對持續變動的外部環境下，企業應不斷透過創新思維調整商業模式，以締造永續經營發展的競爭優勢。本研究透過文獻整理，發現過去與創新相關之文獻大多以製造業的技術創新為研究領域，從服務創新角度切入之研究相較下仍較少，而今日在探討競爭優勢與價值創造的研究議題上，商業模式創新比起技術創新又更具影響力。因此本研究選擇深耕台灣健身運動產業的「喬山健康科技」作為研究對象，透過質性研究的單一個案研究法和半結構式訪談法，深入探討企業如何建立服務創新各個構面之連結，以及個案企業如何從「硬體導向」延伸至「軟硬體整合服務導向」之商業模式創新歷程。本研究結論顯示，服務創新能夠作為商業模式創新之基礎，為企業創造競爭優勢;而在創新過程中，企業應跳脫傳統框架，以新經營思維重新盤點現有資源，並透過動態服務創新能耐與關鍵資源、關鍵活動的協同合作，整 合出創新商業模式。最終本研究藉由剖析與彙整個案企業執行服務創新之經驗，提出更具全面性及系統性的商業模式創新發展流程，盼能作為其他面臨相同處境的企業之參考借鏡。
    Along with the impact of the emerging new technologies and the changing patterns of consumption, more and more enterprises realize that Technology, Service, and Customers are getting more importance than before. In other words, the external environment for all enterprises is rapidly and constantly changing. Therefore, those enterprises should manage the change with adjusting their business model continuously by innovative mindset in order to establish the sustainable competitive advantage. Previous research about the innovation focused mainly on the research field of technology innovation, but rarely from service innovation perspective. Besides, in the research of discussing about the issue of competitive advantage and value creation, business model innovation is becoming increasingly influential than technology innovation nowadays. Thus, the research employed single-case study of qualitative research methods and semi-structured interview by choosing Johnson Health Tech, which has dedicated in Taiwan fitness industry for a long time, as the study case. To explore how the corporation established the connection between each dimension of service innovation, and the process of business model innovation from hardware orientation to hardware and software service integrated orientation. The conclusions of the research show that based on service innovation, business model innovation could create competitive advantage for those enterprises. On the other hand, enterprises should break away from tradition instead re-inventory existing resources with a new business mindset during innovate. The enterprises might also integrate business model innovation by the co-movement of dynamic service innovation capabilities, key resources, and key activities. The study finally addresses the contribution of the business model innovative development process by analyzed and summarized the experience of the study case. Above all, hoped the result could be as a reference for other enterprises.
    參考文獻: 一、 中文文獻
    1. Gassmann, O., Frankenberger, K., & Csik, M. (2017)。航向成功企業的 55 種商業模式。劉慧玉譯。台北市:橡實文化。
    2. Vargo, S. L., & Lusch, R. F. (2016)。服務主導邏輯:服務經濟時代的服物發想與應用。池熙璿譯。新北市:中國生產力中心。
    3. 宋同正、鄧怡莘(2015)。服務設計。載於社團法人台灣服務科學學會(主
    編)，服務科學:服務系統觀與價值共創論(頁 80-93)。新北市:前程文化。
    4. 林裕洋(2020)。Gartner 公布 2021 年 9 大重要戰略技術趨勢。上網日期:
    2021 年 2 月 1 日，檢自:https://www.cio.com.tw/gartner-releases-9-major- strategic-technology-trends-for-2021/
    5. 林榮禾、陳哲堯、邱求慧、莊淳淩(2013)。建構製造業服務創新模式之研 究。產業與管理論壇，15(4)，24-49。
    6. 柯承恩(2008)。商業模式與文化產業發展在台灣。經濟前瞻，118，104-112。
    7. 財政部統計資料庫(2021)。營利事業家數及銷售額-第 8 次修訂。上網日期:2021 年 2 月 1 日，檢自:
    https://web02.mof.gov.tw/njswww/webMain.aspx?sys=220&ym=10701&ymt=1 0911&kind=21&type=1&funid=i0514&cycle=1&outmode=0&compmode=00& outkind=3&fld0=1&cod01623=1&rdm=R126995
    8. 財政部統計處(2020)。中華民國稅務行業標準分類(第 8 次修訂)。上網日 期:2021 年 2 月 1 日，檢自:
    https://www.mof.gov.tw/singlehtml/219?cntId=75670
    9. 郭建良、紀昭吟、葉惠娟(2010)。產業觀點下的服務創新方法論 V2.0。臺北市 : 資策會市場中心出版。
    10. 陳葦庭(2021 年 1 月)。找導演、編劇還選秀，喬山攻 3 千億線上健身變 身計。商業週刊，1733。取自:
    https://www.businessweekly.com.tw/magazine/Article_mag_page.aspx?id=7003131&utm_source=Line&utm_medium=social&utm_content=bw&utm_campaign=co
    11. 鈕文英(2017)。質性研究方法與論文寫作。台北市:雙葉書廊有限公司。
    12. 楊孟芯(2020)。運動風潮起!全球當紅健身科技新創大揭密。臺灣經濟研究
    月刊，43(2)，120-128。
    13. 行政院研究發展考核委員會(2005)。提昇我國知識密集服務業競爭力之研
    究 : 以知識密集型工商服務業為核心。行政院研究發展考核委員會。
    14. 經濟部研究發展委員會(2019)。國內外經濟情勢分析。經濟部研究發展委
    員會。
    15. 劉麗惠(2014)。運動經濟，時下最夯的健康商機。貿易雜誌，280，10-13。
    16. 潘淑滿(2003)。質性研究:理論與應用。台北市:心理出版社。
    17. 唐子晴(2020)。因為 Peloton 一個數字!喬山砸千萬蓋攝影棚、培訓教練 直播「如何不犯尷尬癌」。數位時代。上網日期:2021 年 4 月 26 日，取 自:https://www.bnext.com.tw/article/60393/johnsonfitness

    二、 英文文獻
    1. Bashir, M.,& Verma, R.(2017).Why business model innovation is the new competitive advantage.IUP Journal of Business Strategy,14(1),7-17.
    2. Basole, R. C., & Rouse, W. B. (2008). Complexity of service value networks: Conceptualization and empirical investigation. IBM Systems Journal, 47 (1), 53- 70.
    3. Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries: A conceptual model and research propositions. Journal of Marketing, 57 (4), 83-99.
    4. Bilderbeek, R., & den Hertog, P. (1998). Technology-based knowledge-intensive business services in the Netherlands: Their significance as a driving force behind knowledge-driven innovation. Quarterly Journal of Economic Research, 67 (2), 126-138.
    5. Casadesus-Masanell, R., & Ricart, J. E. (2011). How to design a winning business model. Harvard Business Review, 89 (1/2), 100-107.
    6. Chesbrough, H. W. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Boston, MA: Harvard Business Press.
    7. Christensen, C. M. (1997). The Innovator`s Dilemma: When New Technologies Cause Great Firms to Fail. Boston, MA: Harvard Business School Press.
    8. De Bes, F. T., & Kotler, P. (2011). Winning at Innovation: The A-to-F Model. London, England: Palgrave Macmillan.
    9. den Hertog, P., & Bilderbeek, R. (1999). Conceptualising service innovation and service innovation patterns. Research Programme on Innovation in Services (SIID) for the Ministry of Economic Affairs. The Netherlands: Dialogic.
    10. den Hertog, P., Van der Aa, W., & De Jong, M. W. (2010). Capabilities for managing service innovation: Towards a conceptual framework. Journal of Service Management, 21(4),490-514.
    11. Drucker, P. F. (1974). Management: Tasks, Responsibilities, Practices. New York, NY: Harper & Row.
    12. Drucker, P. F. (1986). The Frontiers of Management: Where Tomorrow’s Decisions Are Being Shaped Today. New York, NY: Truman Talley Books.
    13. Drucker, P. F. (1998). The discipline of innovation. Harvard Business Review, 76(6), 149-157.
    14. Freel, M. (2006). Patterns of technological innovation in knowledge-intensive business services. Industry and Innovation, 13 (3), 335-358.
    15. Gallouj, F., & Weinstein, O. (1997). Innovation in services. Research Policy, 26(4-5), 537-556.
    16. Gassmann, O., Frankenberger, K., & Csik, M. (2014). The Business Model Navigator: 55 Models That Will Revolutionise Your Business. London, England:Pearson.
    17. Govindarajan, V., Vijay Govindarajan, M., & Trimble, C. (2005). Ten Rules for Strategic Innovators: From Idea to Execution. Boston, MA: Harvard Business Press.
    18. Gray, B. J., Matear, S., Deans, K. R., & Garrett, T. (2007). Assessing sources of competitive advantage in a service-dominant world. Australasian Marketing Journal, 15 (1), 69-75.
    19. Hamel, G. (2001). Leading the revolution: An interview with Gary Hamel. Strategy and Leadership,29 (1),4-10.
    20. Hauknes, J. (1996). Innovation in the service economy. Retrieved March 03, 2021,from https://www.researchgate.net/publication/24133777_Innovation_in_the_Service_Economy.
    21. Hertog, P. D. (2000). Knowledge-intensive business services as co-producers of innovation. International Journal of Innovation Management, 4 (4), 491-528.
    22. Hipp, C. (1999). Knowledge-intensive business services in the new mode of knowledge production. Ai and Society, 13 (1), 88-106.
    23. Jamrog, J., Vickers, M., & Bear, D. (2006). Building and sustaining a culture that supports innovation. Human Resource Planning, 29 (3), 9-19.
    24. Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86 (12), 57-68.
    25. Luecke, R. (2003). Harvard Business Essentials: Managing Creativity and Innovation. Boston, MA: Harvard Business Press.
    26. Macaulay, L. A., Miles, I., Wilby, J., Tan, Y. L., Zhao, L., & Theodoulidis, B.(2012). Case Studies in Service Innovation. New York, NY: Springer Science+ Business Media.
    27. Magretta, J. (2002). Why business models matter. Harvard Business Review. Retrieved April 05, 2021, from https://hbr.org/2002/05/why-business-models-matter.
    28. Menor, L. J., & Roth, A. V. (2007). New service development competence in retail banking: Construct development and measurement validation. Journal of
    Operations Management, 25 (4), 825-846.
    29. Merriam, S. B., & Tisdell, E. J. (2016). Qualitative Research: A Guide to Design and Implementation. San Francisco, CA: Jossey Bass.
    30. Miles, I. (2005). Innovation in services. The Oxford Handbook of Innovation.London, England: Oxford University Press. doi:10.1093/oxfordhb/9780199286805.003.0016
    31. Miles, I., Kastrinos, N., Bilderbeek, R., den Hertog, P., Flanagan, K., Huntink, W., & Bouman, M. (1995). Knowledge-intensive business services: Users, carriers and sources of innovation. European Innovation Monitoring System (EIMS) Reports.
    32. Mitchell, D., & Coles, C. (2003). The ultimate competitive advantage of continuing business model innovation. Journal of Business Strategy, 24 (5),15-21.
    33. Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur`s business model: Toward a unified perspective. Journal of Business Research, 58 (6), 726-735.
    34. Oliva, R., & Kallenberg, R. (2003). Managing the transition from products to services. International Journal of Service Industry Management, 14 (2),160-172.
    35. Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. New Jersey, NJ: John Wiley & Sons.
    36. Porter, M. E. (1985). Competitive Advantage : Creating and Sustaining Superior Performance. New York, NY: Free Press.
    37. Prahalad, C. K., & Mashelkar, R. A. (2010). Innovation`s holy grail. Harvard Business Review, 88 (7-8), 132-141.
    38. Salunke, S., Weerawardena, J., & McColl-Kennedy, J. R. (2013). Competing through service innovation: The role of bricolage and entrepreneurship in project- oriented firms. Journal of Business Research, 66 (8), 1085-1097.
    39. Schumpeter, J. A. (1934). The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest and The Business Cycle. Cambridge, MA: Harvard University Press.
    40. Shaheen, G. T. (1994). Approach to transformation. Chief Executive,3 (1), 2-5.
    41. Shepherd, C., & Ahmed, P. K. (2000). From product innovation to solutions innovation: A new paradigm for competitive advantage. European Journal of Innovation Management,3 (2),100-106.
    42. Sundbo, J. (1997). Management of innovation in services. Service Industries Journal, 17 (3), 432-455.
    43. Tax, S. S., & Stuart, I. (1997). Designing and implementing new services: The challenges of integrating service systems. Journal of Retailing, 73 (1), 105-134.
    44. Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43 (2-3), 172-194.
    45. Tether, B. S. (2005). Do Services Innovate (Differently)? Insights from the European Innobarometer Survey. Industry and Innovation, 12 (2), 153-184.
    46. Thompson, W. R. (2021). Worldwide survey of fitness trends for 2021. ACSM`s Health & Fitness Journal, 25 (1), 10-19. doi:10.1249/fit.0000000000000631
    47. Tidd, J., & Bessant, J. R. (2020). Managing Innovation: Integrating Technological, Market and Organizational Change (Seventh Edition ed.). New Jersey, NJ: John Wiley & Sons.
    48. Tuominen, T., & Toivonen, M. (2009). Emergence of innovations in services. The Service Industries Journal, 29 (7), 887-902.
    49. Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68 (1), 1-17.
    50. Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26 (3), 145-152.
    51. Victor, D. (2021/5/6). Peloton Recalls Treadmills After Injuries and a Child’s Death. The New York Times. Retrieved May 30, 2021, from https://www.nytimes.com
    52. Voss, C. A. (1992). Measurement of innovation and design performance in services. Design Management Journal, 3 (1), 40-46.
    53. Windrum, P., & Tomlinson, M. (1999). Knowledge-intensive services and international competitiveness: A four country comparison. Technology Analysis & Strategic Management, 11 (3), 391-408.
    54. Yin, R. K. (1989). Case Study Research : Design and Methods. London, England: Sage Publications.
    描述: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    108364112
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108364112
    数据类型: thesis
    DOI: 10.6814/NCCU202101457
    显示于类别:[科技管理與智慧財產研究所] 學位論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    411201.pdf2335KbAdobe PDF20检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈