政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/137005

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/137005

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题名:	社群媒體內容對於幸福感的影響：探討台灣疫情期間情緒的中介效果及社會資本的調節效果 The effects of social media content on psychological well-being: Exploring the mediation effect of emotional response and the moderation effect of social capital in Taiwan under COVID-19
作者:	李瑞真 Lee, Seojin
贡献者:	韓義興 Han, Yi-Hsing 李瑞真 Lee, Seojin
关键词:	社交媒體情緒反應社會資本心理健康 COVID-19 大流行 Social media Emotional response Social capital Psychological well-being COVID-19 pandemic
日期:	2021
上传时间:	2021-09-02 17:13:09 (UTC+8)
摘要:	在最近的 COVID-19 大流行案例中，社會疏遠和嚴格封鎖的必要性凸顯了互聯網和在線交流的重要性。社交媒體是關鍵的現代技術的一部分，它通過消除那些現有的有形和無形的障礙，將世界各地的人們聯繫起來，通過減少孤獨感和焦慮感來促進心理健康。由於嚴格限制身體接觸，這種全球大流行的特殊情況使社交媒體交流對於社交聯繫和緩解變得更加困難。這項研究的重點是社交媒體內容如何通過激發風險感知來影響情緒反應，以及社交媒體如何讓人們在 COVID-19 期間聯繫或應對與整體心理滿足相關的危機。該研究使用實驗設計和在線調查，在給定社交媒體內容的三種不同條件下（正面、負面或中性）創建，以檢測這些不同的社交媒體內容如何影響人們克服危機。該研究基於台灣及其最常用的社交媒體 Facebook。研究結果表明，社交媒體內容的不同價態會引起情緒反應，導致心理健康水平不同，但高於平均水平，即部分積極。然而，結果表明，社會資本對心理幸福感的影響沒有顯著影響。調查結果提醒人們需要對此框架進行跨文化分析和縱向研究的進一步研究。 In the recent case of COVID-19 pandemic has aroused the necessity of social distancing and stringent lockdowns which highlights the importance of internet and online communication. Social media is part of the critical modern technology that connects people around the world when incapable of physical confrontation by removing those existing tangible and intangible barriers, contributing to one’s psychological well-being by decreasing the sense of loneliness and anxiety (Chen & Li, 2017; Ellison et al., 2007; Ko & Kuo, 2009). This exceptional situation of global pandemic has made the social media communication even more arduous for social connection and mitigation since physical contact has been strictly limited. This study focuses on how social media contents affect emotional response by provoking risk perception and how social media allows people to connect or cope with the crisis in relation to overall mental contentment during COVID-19. The study uses online experiment with surveys created in three different conditions of given social media contents that are either positive, negative or neutral, in order to detect how those different social media contents affect people’s psychological state. The study is based on Taiwan with their most used social media which is Facebook. The findings disclosed that positive, negative and neutral valance of social media contents induced corresponding emotional responses that resulted in different levels of psychological well-being. That is, emotional responses mediated the relationship between valence of social media contents and psychological well-being. However, the results revealed that social capital did not significantly influence the effect on psychological well-being. The findings call attention to the need for public awareness that social media contents influence individual mental well-being especially during the period of pandemic.
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