Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/136904
|
| Title: | CAFEX: 網上特色咖啡拍賣市場
CAFEX: An Online Specialty Coffee Auction Marketplace |
| Authors: | 張振軒
Santos, Francisco J. Lopez |
| Contributors: | 何小台
Ho, Chester
張振軒
Francisco J. Lopez Santos |
| Keywords: | 宏都拉斯
特色咖啡
市場
永續農業
認證咖啡
Honduras
specialty coffee
marketplace
sustainable agriculture
certified coffee |
| Date: | 2021 |
| Issue Date: | 2021-09-02 16:31:10 (UTC+8) |
| Abstract: | This thesis presents a business plan to develop an online specialty coffee auction marketplace that could drastically improve the economic benefit received by coffee producers for their product. Coffee producers have been left at the bottom of the barrel in terms of their compensation for their product compared to the price end consumers pay for it. Being the most important step in the supply chain, CAFEX’s marketplace concept aims to change this by making the coffee market more efficient.
By improving the communication between coffee retailers and coffee producers we plan to reduce intermediary costs and turn these into revenues for coffee producers. Furthermore, our auction modality will allow coffee producers to receive higher prices for their coffee. By making buyers compete for this special product, the coffee producers will be able to more completely price discriminate among their buyers. Therefore, by pricing our specialty coffee through auctions we would extract most of the buyer surplus.
CAFEX aims to, through its business model and practice, contribute to the UN Sustainable Development Goals of no poverty, zero hunger, climate action, responsible consumption and production, decent work and economic growth. Our business philosophy is guided by market efficiency, socioeconomic development, sustainable agriculture, and access to information. Dreaming of a world where coffee producers have access to better living standards, the ability to innovate upon their product, and cut back on carbon emissions through sustainable agriculture, we present the following business plan. |
| Reference: | References
Beneficio Santa Rosa. (2015). Saco de yute [Photograph]. https://images-na.ssl-images-amazon.com/images/I/91CSdOvkSFL._AC_SL1500_.jpg
Briggs, B. H. (2021, April 19). Climate change: Future-proofing coffee in a warming world. BBC News. https://www.bbc.com/news/science-environment-56804147
Cash against documents - Manage risk in export business. (2017). Credit Management Tools. https://www.creditmanagement-tools.com/cash-against-documents-c8-r830.php
Castellano, N. (2020, July 31). Guía a Las Subastas de Café Verde. Perfect Daily Grind Español. https://perfectdailygrind.com/es/2020/07/31/guia-a-las-subastas-de-cafe-verde/
CBI Foreign Affairs. (2020, September 28). Entering the European market for speciality coffee | CBI. Center for Promotion of Imports. https://www.cbi.eu/market-information/coffee/specialty-coffee/market-entry
Chan, J. (2020, July 7). What Are Commodities And What Are The Top 10 Most Traded Commodities In The World? BILLIONAIRE Singapore | BLLNR. https://www.bllnr.sg/leadership/what-are-commodities-and-what-are-the-top-10-most-traded-commodities-in-the-world
Coffee & Conservation. (2021, March 8). Quick guide to coffee certifications — Coffee & conservation. Coffee Habitat. http://www.coffeehabitat.com/certification-guide/
Coffee Association of Canada. (2020). Coffee supply chain [Illustration]. https://www.coffeeassoc.com/supply-chain/
Coffee Market Share, Trends & Overview | Industry Analysis Report 2021 to 2026 With COVID Impact - Mordor Intelligence. (2021). Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/coffee-market
Coffee Quality Institute. (2014–2021). Q ARABICA GRADERS [Dataset]. Coffee Quality Institute. https://database.coffeeinstitute.org/users/graders/arabica
Communicaffe International. (2021, May 17). Taiwan has a fast growing coffee market valued at US$2.76b, per capita consumption hit 200 cups. https://www.comunicaffe.com/taiwan-has-a-fast-growing-coffee-market-valued-at-us2-76b-per-capita-consumption-hit-200-cups/
Crahen, A. C. (2016). The coffee belt [Illustration]. https://www.informationisbeautifulawards.com/showcase/2697-the-coffee-belt
Cup of Excellence. (2020, January 7). Cup of Excellence - Honduras 2016 - 2019. https://cupofexcellence.org/honduras-2019/
de Luca, B. (n.d.). Honduran coffee: The COMPLETE guide (+tasting notes). The Coffee Maven. Retrieved July 9, 2021, from https://www.thecoffeemaven.com/world/honduran-coffee
Demographics of Taiwan. (2021, June 21). In Wikipedia. https://en.wikipedia.org/wiki/Demographics_of_Taiwan#Demographic_transition_and_population_aging
Evelyn Rivera, E. R. (n.d.). REQUISITOS Y DOCUMENTOS PARA EXPORTAR DESDE HND. Honduras International Commerce. Retrieved July 7, 2021, from http://hondurascommerce.blogspot.com/p/requisitos-y-documentos-para-exportar.html
Explore economies. (n.d.). World Bank. Retrieved July 7, 2021, from https://www.doingbusiness.org/en/data/exploreeconomies/honduras/starting-a-business
Farrer, J. (2021, March 15). Top 10 coffee producing countries around the world. Farrers Coffee. https://farrerscoffee.co.uk/top-10-coffee-producing-countries-around-the-world/
Fulco, M. (2021, May 12). E-Commerce Grows Steadily in Taiwan Amid Pandemic. Taiwan Business TOPICS. https://topics.amcham.com.tw/2021/05/ecommerce-grows-steadily-in-taiwan-amid-pandemic/
GrainPro bag zipper. (2020). GrainPro. https://www.grainpro.com/grainpro-bag-zipper
Guide to porter’s value chain. (2021). Lucidity. https://getlucidity.com/strategy-resources/guide-to-porter-s-value-chain/
Haile, M. (2019, November 22). The harvest and Post-Harvest management practicesâ™ impact on coffee quality. IntechOpen. https://www.intechopen.com/books/coffee-production-and-research/the-harvest-and-post-harvest-management-practices-impact-on-coffee-quality
Heifer Internacional. (2018). Análisis de la cadena de valor de café en Honduras. https://www.undp.org/content/dam/honduras/docs/publicaciones/cadena%20valor%20cafe%202018%20HEIFER%20IHCAFE%20PNUD.pdf
Hernandez, L. H. (n.d.). Framework Detail. S&D Coffee and Tea. Retrieved July 9, 2021, from https://www.sustaincoffee.org/framework-detail
How to price your product: 5 common strategies. (2021, April 7). BDC. https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pricing-5-common-strategies
ICE futures coffee: ICE futures futures quotes and market prices. (2021, July). ICE Futures. https://futures.tradingcharts.com/futures/quotes/kc.html
Inmobiliaria.com. (2020). Inmobiliaria.Com. https://honduras.inmobiliaria.com/bodega-en-san-pedro-sula-500m2-2-banos-F2060555
Instituto Hondureño de Café. (2000). CONDICIONES SOCIOECONOMICAS PRODUCTORES DE CAFE HONDURAS. IHCAFE.
International Coffee Organization. (2021, May–August). World coffee consumption [Dataset]. International Coffee Organization. https://www.ico.org/prices/new-consumption-table.pdf
Jana, R. J. (n.d.). The ultimate guide to buying specialty coffee beans. JavaPresse Coffee Company. Retrieved July 9, 2021, from https://www.javapresse.com/blogs/buying-coffee/ultimate-guide-buying-specialty-coffee-beans
Kemp, S. (2021, February 11). Digital in Honduras: All the Statistics You Need in 2021. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2021-honduras?rq=honduras
MacDonnell, K. (2021, April 24). The 4 different types of coffee beans: A complete overview. Coffee Affection. https://coffeeaffection.com/different-types-coffee-beans/#:%7E:text=There%20are%20four%20different%20types,run%20into%20the%20other%20two.
MENQ. (2013). E-commerce logistic - MENQ LOGISTICS ASIA RHO / MENQ logistics (Taiwan) limited. MENQ LOGISTICS ASIA RHO. http://www.menq.com.tw/prod.asp?id=41
Ministry of Health and Welfare. (2020). Handbook of Taiwan’s national health insurance. National Health Insurance Administration. https://ws.nhi.gov.tw/001/Upload/293/RelFile/Ebook/English.pdf
Moz. (2021, July 2). SEO: The Free Beginner’s Guide | Search Engine Optimization. https://moz.com/beginners-guide-to-seo
NPR. (2013, April 24). How coffee influenced the course of history. https://choice.npr.org/index.html?origin=https://www.npr.org/sections/thesalt/2013/04/24/178625554/how-coffee-influenced-the-course-of-history
Oden, G. O. (n.d.). 3 reasons buying cheap coffee is bad for the world. JavaPresse Coffee Company. Retrieved July 9, 2021, from https://www.javapresse.com/blogs/brew-guides/5-reasons-cheap-coffee-bad-for-world
Pierrot, J., Giovannucci, D. (2010). Sustainable coffee report: Statistics on the main coffee certifications. Geneva: International Trade Centre.
Pranjic, M. (2021, February 11). How much does it cost to build an online marketplace? Paldesk. https://www.paldesk.com/how-much-does-it-cost-to-build-an-online-marketplace/
Reinecke, J., Manning, S., & von Hagen, O. (2012). The emergence of a standards market: Multiplicity of sustainability standards in the global coffee industry. Organization Studies, 33(5–6), 791–814. https://doi.org/10.1177/0170840612443629
Rhinehart, R. R. (2017, March 17). What is specialty coffee? | specialty coffee association news. SCA News. https://scanews.coffee/2017/03/17/what-is-specialty-coffee/
Sarley, J. S. (2020, February 27). Taiwan’s coffee landscape. STiR Coffee and Tea Industry International. https://stir-tea-coffee.com/features/taiwan-coffee-landscape/#:%7E:text=Although%20Taiwan%2Dgrown%20coffee%20is,to%20840%20tons%20in%202016.)
Schooley, S. (2019, June 23). SWOT Analysis: What It Is and When to Use It. Business News Daily. https://www.businessnewsdaily.com/4245-swot-analysis.html#:%7E:text=A%20SWOT%20analysis%20is%20a,%2C%20weaknesses%2C%20opportunities%20and%20threats.&text=Use%20your%20SWOT%20analysis%20to,to%20overcome%20weaknesses%20and%20threats.
Scribblers Coffee Co. (2017, October 17). The effect of altitude on coffee flavor. https://scribblerscoffee.com/blogs/news/the-effect-of-altitude-on-coffee-flavor#:%7E:text=The%20world’s%20truly%20stunning%20coffees,becomes%20more%20pronounced%20and%20distinctive.
Taiwan - economic indicators. (n.d.). Trading Economics. Retrieved July 9, 2021, from https://tradingeconomics.com/taiwan/indicators
The history of coffee. (n.d.). National Coffee Association (NCA). Retrieved July 9, 2021, from https://www.ncausa.org/about-coffee/history-of-coffee
The Jakarta Post. (2020, July 28). Coffee culture on the rise in Taiwan. https://www.thejakartapost.com/life/2020/07/28/coffee-culture-on-the-rise-in-taiwan.html
United Nations. (2013). Traceability Manual: Traceability in the Green Coffee Supply Chain. United Nations Office at Vienna. https://open.unido.org/api/documents/4704636/download/Traceability%20Manual%20-%20Traceability%20in%20the%20Green%20Coffee%20Supply%20Chain
Web developer average salary in Taiwan 2021 - the complete guide. (n.d.). Salary Explorer. Retrieved July 7, 2021, from http://www.salaryexplorer.com/salary-survey.php?loc=212&loctype=1&job=774&jobtype=3
Web hosting | GoDaddy SG. (n.d.). GoDaddy. Retrieved July 7, 2021, from https://sg.godaddy.com/hosting/web-hosting?checkAvail=1&tmskey=1dom_03
What you should know about freemiums. (2021, April 18). Investopedia. https://www.investopedia.com/terms/f/freemium.asp
Why is Traceability Important to the Global Coffee Market? | Specialty Coffee Association News. (2011, October 16). SCA. https://scanews.coffee/2011/10/16/why-is-traceability-important-to-the-global-coffee-market/
Yi Min Shum Xie. (n.d.). Situación digital, internet y redes sociales Honduras 2021. Retrieved July 12, 2021, from https://yiminshum.com/redes-sociales-honduras-2021/ |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933052 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108933052 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202101208 |
| Appears in Collections: | [International MBA] Theses
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 305201.pdf | | 3393Kb | Adobe PDF2 | 104 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
