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| Title: | 個案分析：純網銀在台灣的發展與機會 –以樂天國際商業銀行為例
Case Study: The Development and Opportunities of the Internet-Only Bank in Taiwan – Take Rakuten International Commercial Bank as an Example |
| Authors: | 蔡安妍
Tsai, An-Yan |
| Contributors: | 周行一
Chow, Hsing-Yi
蔡安妍
Tsai, An-Yan |
| Keywords: | 純網銀
數位交易
樂天國際商業銀行
數位存款帳戶
金融科技
開放銀行
生態系統
電子支付機構
Internet-only Bank
Digital Transformation
Rakuten International Commercial Bank
Digital Savings Account
Fintech
Open Banking
Ecosystem
Electronic Payment Institutions |
| Date: | 2021 |
| Issue Date: | 2021-09-02 16:30:44 (UTC+8) |
| Abstract: | Since 2016, the banking industry has started digital transformation and embedded fintech techniques into products and services. Some experts believe that Taiwan is overbanking. Therefore, banks are striving to develop their uniqueness and competitive advantages, hoping to make the business profitable and sustainable. Meanwhile, the Financial Supervisory Commission released related regulations to ensure the stability of the market.
In January 2021, the first Internet-only bank Rakuten International Commercial Bank officially opened. Why did its key shareholders Rakuten Inc. and IBF Financial Holdings decide to open a brand-new bank rather than doing business from the existing banks and confident to reach break-even within 3 years? Is Rakuten Bank`s successful experience in Japan able to duplicate to a new market? What would be the challenges for its development?
This case study is figuring out the development and opportunity of the Internet-only banks in Taiwan by analyzing the banking industry, regulations, Rakuten Bank’s business model, and potential threats. Eventually, providing a holistic view for people who’s not familiar yet interested to know the story. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933023 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108933023 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202101222 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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