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    題名: 法式甜點在台北的開業計劃
    French desserts business plan in Taipei
    作者: 甘思博
    Seguel, Sébastien Gabriel Gonzalez
    貢獻者: 林月雲
    Lin, Carol
    甘思博
    Sébastien Gabriel Gonzalez Seguel
    關鍵詞: 法式甜點
    夜市
    冰淇淋
    鬆餅
    French Desserts
    Night Market
    Ice Cream
    Pancake
    日期: 2021
    上傳時間: 2021-09-02 16:30:28 (UTC+8)
    摘要: 　
    ‘’O Rose’’ is the new option in Taiwan for French handmade ice cream and desserts. We aim to serve products with high-quality, natural and that have no additives. Our mission is simple, bring joy to our customers. Our business will offer traditional French ice-cream and pancake. We will combine our products with local flavors to add to a new experience. We want to share the enjoyment with people from all backgrounds and believes, and because of that we will also serve options for vegan and lactose intolerant.

    ‘’O Rose’’ desires to promote French culture and desserts in Taipei. Furthermore, also French know-how, style and way of life to Taiwanese customer. ‘’O Rose’’ will source ingredients from local and French producers. The business plan was written on a three-year basis, emphasizing ‘’O Rose’’ core business values, business model, operational principles, business performance and social responsibilities.

    The business plan presents the viability of the business, and demonstrating that there is a market for those products with a very promising potential.


    參考文獻: References
    Mordor Intelligence. (2021, 01 15). www.mordorintelligence.com. Retrieved from https://www.mordorintelligence.com/industry-reports/asia-pacific-ice-cream-market
    Mordor Intelligence. (2021, 01 15). www.mordorintelligence.com. Retrieved from https://www.mordorintelligence.com/industry-reports/asia-pacific-ice-cream-market
    Statista. (2021, 02 23). www.statista.com. Retrieved from https://www.statista.com/statistics/1059307/taiwan-retail-sales-value-of-ice-cream/
    Yan-Kwang Chen, P.-S. T.-R. (2015, 12 05). A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations. Retrieved from springeropen.com: https://springerplus.springeropen.com/articles/10.1186/s40064-015-1564-8
    statista. (2021, 02 23). www.statista.com. Retrieved from https://www.statista.com/statistics/1059307/taiwan-retail-sales-value-of-ice-cream/
    Ek, E. (2014). How to start a business in Taiwan. Enspyre .
    Taiwannews. (2018). https://www.taiwannews.com. Retrieved from taiwannews: https://www.taiwannews.com.tw/en/news/3520888
    FranceSoir. (2019). https://www.francesoir.fr/. Retrieved from FranceSoir: https://www.francesoir.fr/actualites-france/le-boulanger-francais-sexporte-bien-condition-detre-bon-artisan-et-bon
    pousstronic. (2019). pousstronic. Retrieved from pousstronic.f: https://www.pousstronic.fr/blog/la-boulangerie-patisserie-a-la-francaise-dans-le-monde
    Lising, P. J. (2019). Startup Taiwan: Foreigners Business Guide. Taipei : Red Ants Books Co. Ltd.
    statista. (2021, 01 20). statista.com. Retrieved from https://www.statista.com: https://www.statista.com/statistics/727598/inflation-rate-in-taiwan/
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933053
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107933053
    資料類型: thesis
    DOI: 10.6814/NCCU202101240
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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