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    題名: 台灣保險科技（InsurTech）的機會與挑戰
    A Study on Taiwan InsurTech Market: Opportunities and Challenges
    作者: 張簡怡芳
    Chang Chien, Yvonne
    貢獻者: 蔡政憲
    Tsai, Jason
    張簡怡芳
    Chang Chien, Yvonne
    關鍵詞: 保險科技
    保險
    線上保險
    數位化
    InsurTech
    insurance
    online insurance
    digitization
    日期: 2021
    上傳時間: 2021-09-02 16:30:26 (UTC+8)
    摘要: As a marketer works in insurance industry, the changes in recent years are very exciting. Financial service is no longer cold or just full of numbers. The combination of financial service and technology brings more flexibility, convenience, personalized users experience. Insurers can provide better product and service to customers through the technology.
    This thesis utilizes secondary data analysis to demonstrate current InsurTech development in Taiwan. Through the sales performance on online insurance, this thesis argues the challenges and difficulties on developing InsurTech. The comparison between local and foreign insures illustrate the different strategy and resource of two companies. Despite the current circumstances, digitization and InsurTech are still the inevitable trend for incumbent insurers. In line with the direction, this thesis identified the opportunities and challenges for insurers.
    參考文獻: Reference
    自由時報. 2021.〈財經週報-純網路保險〉網路投保不到１趴 商品設計是重點. https://ec.ltn.com.tw/article/paper/1446404. Access 22 May 2021.
    數位時代. 數位轉型3大關鍵力，國泰金控搖身成為科技公司！https://www.bnext.com.tw/article/60009/ddtdigitaltransformation. Access 1 May 2021
    蘋果日報.2021.Money101調查：僅3成民眾曾網路投保　最怕個資外洩、不清楚保單https://tw.appledaily.com/property/20210513/Z5K6TNWB3ZCMLK4RZ6YYCNZNRM/. Access 22 May 2021.
    聯合新聞網. 2021. 純網路保險有市場嗎？ 調查顯示：僅三成民眾線上買保單. https://udn.com/news/story/7239/5451660. Access 22 May 2021.
    Amazon is launching car and bike insurance in India. https://www.businessinsider.com/amazon-launches-auto-bike-insurance-in-india-2020-7?IR=T. Access 5 Jun. 2021.
    Amazon Protect 2 year Accidental Damage & Breakdown Cover for Portable Audio. https://www.amazon.co.uk/Amazon-Protect-Accidental-Breakdown-Portable/dp/B01E5PV1DU. Access 5 Jun. 2021
    Applied Systems Enters Into New Partnership with Google to Enhance Cloud Technologies. https://www1.appliedsystems.com/en-us/news/press-releases/2021/applied-systems-enters-into-new-partnership-with-google-to-enhance-cloud-technologies/. Access 5 Jun. 2021, from:
    Arjun Kharpal, China’s giants from Alibaba to Tencent ramp up health tech efforts to battle coronavirus. https://www.cnbc.com/2020/03/04/coronavirus-china-alibaba-tencent-baidu-boost-health-tech-efforts.html. Access 5 Jun. 2021
    Boomers, Gen X, Gen Y, and Gen Z Explained. https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-z. Access 15 May 2021.
    Cisco, Apple, Aon, Allianz introduce a first in cyber risk management. https://www.allianz.com/en/press/news/business/insurance/180205-allianz-cisco-apple-aon-cyber-risk-solution.html. Access 5 Jun. 2021.
    CTBC & PwC – Taiwan High Net Worth Segment Report 2020, P. 15
    Digital 2021, Taiwan. https://datareportal.com/reports/digital-2021-taiwan. Access 24 Apr. 2021.
    IMF World Economic Outlook (October 2020). https://www.imf.org/en/Publications/WEO/Issues/2020/09/30/world-economic-outlook-october-2020. Access 17 Apr. 2021.
    InsurTech Market Size, Share & Growth Report, 2021-2028. https://www.grandviewresearch.com/industry-analysis/insurtech-market. Access 13 Jun. 2021.
    Insurance companies form alliance in Taiwan. https://www.taiwannews.com.tw/en/news/3960142. Access 24 Apr. 2021.
    Jerry Bowels, Is the COVID-19 pandemic Big Tech’s path to redemption - and yours? https://diginomica.com/covid-19-pandemic-big-techs-path-redemption-and-yours. Access 5 Jun. 2021.
    KPMG, Taiwan Insurance Report, 2020, P. 50
    Lemonade Customer and Revenue Stats for 2021. https://backlinko.com/lemonade-customers. Access 12 Jun. 2021.
    “Neo Banks” vs “Neo Insurers”. https://medium.com/commerzventures/neo-banks-vs-neo-insurers-df4751b973d0. Accessed 12 Jun. 2021.
    Patrick Johnson, What is a Digital Bank? https://www.veriff.com/blog/what-is-a-digital-bank. Access 22 May 2021.
    Raised in a digital world, Gen Z will require truly digital insurance offerings and new demand-generation techniques. https://www.capgemini.com/2019/10/raised-in-a-digital-world-gen-z-will-require-truly-digital-insurance-offerings-and-new-demand-generation-techniques/. Access, 15 May 2021.
    Swiss Re – Sigma No. 1/2020 Report, P. 4, P. 5
    Swiss Re – Sigma No. 4/2020 Report, P.28, P.31, P.32
    Terry Gangcuangco, AXA`s Thomas Buberl on companies that could give insurers a run for their money. https://www.insurancebusinessmag.com/asia/news/technology/axas-thomas-buberl-on-companies-that-could-give-insurers-a-run-for-their-money-179768.aspx. Access 5 Jun. 2021.
    The ultimate guide to InsurTech: Building a business strategy for the digital age. https://apextechinc.com/the-ultimate-guide-to-insurtech-building-a-business-strategy-for-the-digital-age/. Access 8 May 2021.
    The generations defined. https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/ft_19-01-17_generations_2019/. Access 15 May 2021.
    WEF, The Global Risks Report 2021, P. 11
    What is Zhong An? China’s digital-only insurance firm using tech to get ahead in the market. https://www.nsinsurance.com/news/what-is-zhong-an-insurance/. Access 12 Jun. 2021.
    World InsurTech Report 2020, P. 10
    ZhongAn 2020 Annual Report, P.2
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933024
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107933024
    資料類型: thesis
    DOI: 10.6814/NCCU202101302
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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