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| Title: | 台灣保險科技（InsurTech）的機會與挑戰
A Study on Taiwan InsurTech Market: Opportunities and Challenges |
| Authors: | 張簡怡芳
Chang Chien, Yvonne |
| Contributors: | 蔡政憲
Tsai, Jason
張簡怡芳
Chang Chien, Yvonne |
| Keywords: | 保險科技
保險
線上保險
數位化
InsurTech
insurance
online insurance
digitization |
| Date: | 2021 |
| Issue Date: | 2021-09-02 16:30:26 (UTC+8) |
| Abstract: | As a marketer works in insurance industry, the changes in recent years are very exciting. Financial service is no longer cold or just full of numbers. The combination of financial service and technology brings more flexibility, convenience, personalized users experience. Insurers can provide better product and service to customers through the technology.
This thesis utilizes secondary data analysis to demonstrate current InsurTech development in Taiwan. Through the sales performance on online insurance, this thesis argues the challenges and difficulties on developing InsurTech. The comparison between local and foreign insures illustrate the different strategy and resource of two companies. Despite the current circumstances, digitization and InsurTech are still the inevitable trend for incumbent insurers. In line with the direction, this thesis identified the opportunities and challenges for insurers. |
| Reference: | Reference
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數位時代. 數位轉型3大關鍵力，國泰金控搖身成為科技公司！https://www.bnext.com.tw/article/60009/ddtdigitaltransformation. Access 1 May 2021
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Applied Systems Enters Into New Partnership with Google to Enhance Cloud Technologies. https://www1.appliedsystems.com/en-us/news/press-releases/2021/applied-systems-enters-into-new-partnership-with-google-to-enhance-cloud-technologies/. Access 5 Jun. 2021, from:
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CTBC & PwC – Taiwan High Net Worth Segment Report 2020, P. 15
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KPMG, Taiwan Insurance Report, 2020, P. 50
Lemonade Customer and Revenue Stats for 2021. https://backlinko.com/lemonade-customers. Access 12 Jun. 2021.
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WEF, The Global Risks Report 2021, P. 11
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World InsurTech Report 2020, P. 10
ZhongAn 2020 Annual Report, P.2 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933024 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933024 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202101302 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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