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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/136896


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/136896


    Title: 思劇場商業計畫
    A Business Plan for Thinker’s Studio
    Authors: 李婷婷
    Lee, Ting-Ting
    Contributors: 尚孝純
    Shang, Shari
    李婷婷
    Lee, Ting-Ting
    Keywords: 商業計畫
    表演藝術市場
    藝術管理
    生態工作環境
    business plan
    performing art market
    art administration
    ecological working environment
    Date: 2021
    Issue Date: 2021-09-02 16:30:24 (UTC+8)
    Abstract: 　
    The performing art market has been on continuous growth for the past years. The artist has been the dominator in the performing art industry. However, they have limited resources to maintain both performance and the administration well. Therefore, the specialization of work is the trend of the industry. This change helps the artist focusing on their creation. And also helps art administrators to explore their professions. Thinker’s Studio sees the opportunity to enhance the value of art administration for the performing art. The enhancement will also help to improve the long-term underestimated wage of art administrators.

    This business plan adopts multiple business analysis tools to refine Thinker’s Studio’s service to help the funder to allocate the resources well. Meanwhile, it has categorized the customers systematically to know who is the main target and how to approach it. Also, it has re-defined its market position to identify the competitiveness among the competitors. This analysis helps to build a solid strategy for the organization, price, promotion, and cooperation plan with a constructed financial outlook. This business plan set the long-term operation of Thinker’s Studio to realize the vision of improving the ecological working environment of the performing arts.
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    Ministry of Culture (2020). 2019 地方政府文化支出金額 [online] Available at:https://stat.moc.gov.tw/UploadFile/CulturalStatist/1%E5%9C%B0%E6%96%B9%E6%94%BF%E5%BA%9C%E6%96%87%E5%8C%96%E6%94%AF%E5%87%BA%E9%87%91%E9%A1%8D.pdf [Accessed Oct 25 2020].
    Ministry of Culture (2016). 2014年表演藝術產業環境與趨勢研究調查報告[online] Available at: https://stat.moc.gov.tw/Research.aspx?type=2 [Accessed Oct 25 2020].
    Ministry of Culture (2020). 2019年表演藝術產業環境與趨勢研究調查報告 [online] Available at: https://stat.moc.gov.tw/Research.aspx?type=2 [Accessed Oct 25 2020].
    Thinker’s Studio. (2020) [online] Available at: https://www.tkstheatre.com [Accessed Oct 11 2020].
    National Culture and Art Foundation. (2020) 財團法人國家文化藝術基金會105 -109年度預算書 [online] Available at: https://www.ncafroc.org.tw/information.html?anchor=info2 [Accessed Dec 5 2020].
    林富美（2016）.《國土及公共治理季刊》。 4卷3期，86 – 98 [online] Available at: http://lawdata.com.tw/tw/detail.aspx?no=267513 [Accessed Jan 17 2021].
    藝啟學（2021）. [online] Available at: https://yichixue.wordpress.com/rent/ [Accessed Jan 24 2021]
    Department of Culture Affairs, Taipei city government. (2021). 藝啟學計畫 [online] Available at: https://culture.gov.taipei/cp.aspx?n=E6D6025BE60D0BC9 [Accessed Jan 24 2021]
    Tai-He Arts Production Co.,Ltd ( 2021). [online] Available at: http://www.taihearts.com.tw/article.php?lang=tw&tb=2 [Accessed Feb 27 2021]
    Artexpected (2021) [online] Available at: https://www.facebook.com/artexpected/ [Accessed Feb 27 2021]
    活動家 ( 2019). 建構高品質的表演策展 - 藝外創意創辦人吳季娟[online] Available at: https://host.haoqi.tw/archives/563 [Accessed Feb 27 2020]
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    Laws and Regulation Database of Taipei City ( 2021). 臺北市演藝團體輔導及管理自治條例 [online] Available at: https://www.laws.taipei.gov.tw/lawsystem/wfLaw_ArticleContent.aspx?LawID=P31E1006-20110705&RealID=31-05-1006 [Accessed Apr 18 2021]
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    106933014
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106933014
    Data Type: thesis
    DOI: 10.6814/NCCU202101239
    Appears in Collections:[International MBA] Theses

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