Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/136878
|
| Title: | 美東地區月子餐商業模式之研究- 以A公司為例
Research on Postpartum Meal in the East Coast of United States – Taking A Company As An Example |
| Authors: | 洪彰璟
Hung, Chang-Ching |
| Contributors: | 詹文男
洪彰璟
Hung, Chang-Ching |
| Keywords: | 月子餐
美東市場
商業模式
Postpartum Meal
the Eastern U.S. market
Business Model |
| Date: | 2021 |
| Issue Date: | 2021-09-02 16:15:18 (UTC+8) |
| Abstract: | 『坐月子』在華人社會中是相當傳統且重要的一件事，而坐月子時的各種限制則因為社會文化型態的改變，慢慢地由繁變簡。唯獨『月子餐』是到今天為止，婦女生產完後，仍舊相當重視的一件事。
在台灣，婦女生產時要預約月子中心，或是在家中坐月子，進而要訂購月子餐時，應該都不會太困難，這些在台灣已是相當成熟的產業。不過在美國，特別在美東地區，就不是那麼一回事了。美國的月子中心主要的客戶是以要到美國生產美國寶寶的華人為主，這些月子中心有好有壞參差不齊，要好好地慎選。而美國的月子餐產業，並不如台灣這樣的精緻與蓬勃發展。在美國的月子餐主要分為冷凍生鮮快遞以及小區域當日親送為主。研究者的家人與親友對於在美國使用月子餐有些經驗，每次談論到這個話題時，總覺得美國月子餐，不如台灣的月子餐。因為華人在美西的人口佔了大多數，月子餐在美西也是很容易找的到，研究者目前定居在美東波士頓，月子餐的資訊相對少了許多，也因此想要進一步的分析美東月子餐的商業模式。
本研究首先就月子餐在美東市場的概況，先做初步的檢索，再來開始細部研究月子餐在美東市場的市場環境條件，與商業模式，並佐以曾經在美國有過生產經驗的受訪者的深度訪談，最後解構分析月子餐在美東市場的商業模式。
“Postpartum confinement” is a very important and traditional thing in Chinese society, and the limitations of postpartum confinement are slowly becoming simpler due to the change of social and cultural patterns. Until now, the “Postpartum Meal” is still considered to be valued after women give birth.
In Taiwan, it should not be too difficult for women to make an appointment for a postpartum care center, or to stay at home and order a postpartum meal, which is already a fairly mature industry in Taiwan. But in the United States, especially in the East, that`s not the case. The main customers of the postpartum care center in the United States are mainly Chinese people who want to give birth to American babies in the United States, and these postpartum care centers have mixed reviews, so it is important to choose carefully. Unlike Taiwan, the postpartum meal industry is not as refined and flourish in the U.S.. The meal is mainly divided into frozen food deliveries and daily or weekly deliveries to local areas. The researcher`s family and friends have some experience with the use of postpartum meals in the United States, and every time they talk about this topic, they always feel that the American postpartum meal is not as good as the postpartum meal in Taiwan. Because the Chinese have a considerable population in the West of the United States, it is very easy to get postpartum meal there. The researcher currently lives in Boston, where information about postpartum meals is relatively limited, and therefore wants to further analyze the business model of the Eastern U.S. postpartum meal.
This study is based on the overview of postpartum meals in the Eastern U.S. market, followed by a preliminary research, then a detailed study about the conditions and business model of the market environment in the East. This is done along with in-depth interviews with respondents who have had experience giving birth in the U.S., then lastly, deconstruct and analyze the business model of postpartum meal in the U.S. East market. |
| Reference: | 中文文獻：
1. 中國國務院僑務辦公室(2018)。美國人口普查局：華人超過508萬系亞裔最大族群。中國僑網，http://www.gqb.gov.cn/news/2018/0502/44825.shtml。
2. 呂木蘭(1999)。現代坐月子的女性觀點─以坐月子中心的產婦為例。台北：國立清華大學人類學研究所碩士論文。
3. 杜仲月子網站(2020)。官網：http://www.meal4mom.com/。
4. 汪麗琴(1999)。女人的身體作為一個戰場─以「坐月子」為例。台中：東海大學社會學研究所碩士論文。
5. 邱志聖(2017)。策略行銷分析：架構與實務應用。
6. 金品月子膳食官網(N.D.)，Jingmommy，上網日期110年02月25日，檢自：https://www.postpartummeal.com/
7. 亞歷山大．奧斯瓦爾德...等人（2012）。獲利世代：自己動手，畫出你的商業模式。出版者：早安財經文化。
8. 美國FDA官網(April 05, 2016) 。公佈最終規定以確保食品在運輸過程中的安全性。摘自(https://www.fda.gov/news-events/press-announcements/fdagongbuzuizhongguidingyiquebaoshipinzaiyunshuguochengzhongdeanquanxing )。
9. 財團法人食品工業發展所，食品所ITIS研究團隊(2016)。全球調理食品發展現況與趨勢。
10. 陳麗麗、王純娟(2000)。產婦對於傳統醫療中有關產後調理的態度及行為之研究。護理研究8(1)。
11. 陳韻帆（2008）。臺灣當代都會女性的坐月飲食與消費現象初步研究。國立台灣大學文學院人類學研究所碩士論文。
12. 莊淑旂(1996)。坐月子的方法。台北：青峰。
13. 黃筱玲(1999)。坐月子習俗之研究。碩士論文，台北：國立台灣師範大學。
14. 黃久華(2003)。產婦執行坐月子習俗遵循度與產後健康狀態之相關性研究。碩士論文，台北：國立陽明大學。
15. 提姆．克拉克（2017）。一個人的獲利模式：用這張圖，探索你未來要走的路。出版者：早安財經文化。
16. 詹文男(2019)。產業分析模型。
17. 詹文男(2019)。策略概說與策略邏輯。
18. 維基百科(2019)。各國人均國內生產毛額列表(國際匯率)，https://zh.wikipedia.org/wiki/%E5%90%84%E5%9B%BD%E4%BA%BA%E5%9D%87%E5%9B%BD%E5%86%85%E7%94%9F%E4%BA%A7%E6%80%BB%E5%80%BC%E5%88%97%E8%A1%A8_(%E5%9B%BD%E9%99%85%E6%B1%87%E7%8E%87)。
19. 謝明華(2008)。統計學。出版地 : 新陸書局。
20. MBA 智庫百科(2019)。摘自(https://wiki.mbalib.com/wiki/PEST ) 。
21. MBA 智庫百科(2019)。摘自(https://wiki.mbalib.com/wiki/波特五力分析模型 )。
22. MBA 智庫百科(2019)。摘自(https://wiki.mbalib.com/zh-tw/SWOT分析模型 ) 。
英文文獻：
1. Aaker A. David. (1984). How To Select A Business Strategy. California Management Review, Page 167-175.
2. Alexander Osterwalder & Yves Pigneur. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Publisher: Wiley.
3. Austin, James E. (October 1, 1998). Strategic Management in Developing Countries, Publisher: Free Press.
4. Gary Hamel, Yves L. Doz & C.K. Prahalad. (2018). Strategic Alliances. Publisher: Harvard Business Review.
5. Grace Hwang Lynch. (April, 2, 2017). For Centuries, These Asian Recipes Have Helped New Moms Recover From Childbirth, Retrieved Feb, 11, 2021, from: https://www.npr.org/sections/thesalt/2017/04/02/520535846/for-centuries-these-asian-recipes-have-helped-new-moms-recover-from-childbirth .
6. Griffin, J. (1995). Customer Loyalty: How to Earn It, How to Keep It. Publisher: Simmon and Schuster Inc..
7. Kolter, P. (2000). Marketing Management, Tenth edition. Publisher: Prentice Hall, International.
8. Kotler, P., & Armstrong, G. (1999). Principles of Marketing. 7th edition. Publisher: Prentice Hall.
9. Porter E. Michael. (1980). Competitive strategies: Techniques for analyzing industries and competitors. Publisher: Free Press.
10. Porter E. Michael. (2008). Competitive advantage: Creating and sustaining superior performance. Publisher: Simon and Schuster.
11. Porter E. Michael. (2008). The Five Competitive Forces That Shape Strategy. Publisher: Harvard Business Review.
12. Sharline Chiang, CAAM. (May, 9, 2015). New Mom Turns to Ancient Chinese Recipes for Postpartum Recovery, Retrieved Feb, 9, 2021, from: https://www.kqed.org/bayareabites/95996/new-mom-turns-to-ancient-chinese-recipes-for-postpartum-recovery .
13. Suyin Jordan. (January, 24, 2020). Sitting the Month – The Chinese Confinement Period, Retrieved Feb, 13, 2021, from: https://www.expectingnyc.com/news/Sitting%20the%20Month%20%E2%80%93%20The%20Chinese%20Confinement%20Period .
14. Timothy Clark, Alexander Osterwalder, et al. (2012). Business Model You: A One-Page Method For Reinventing Your Career. Publisher: Wiley.
15. US Census Bureau. (N.D.). (https://www.census.gov)
16. Weihrich Heinz. (1982). The SWOT Matrix- A Tool for Situational Analysis, London: Long Range Planning. |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
106932096 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106932096 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202101321 |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 209601.pdf | | 4056Kb | Adobe PDF2 | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
