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    题名: 現代科技與線上博奕之發展與應用
    作者: 李威
    Lee, Wei
    贡献者: 謝明華
    李威
    Lee, Wei
    关键词: 線上博弈
    人工智慧
    區塊鏈
    加密貨幣
    日期: 2021
    上传时间: 2021-09-02 16:07:44 (UTC+8)
    摘要: 本研究統整目前線上博弈產業的發展，以及各市場目前之現況。博弈產業依照遊戲型態可分為運動博弈、賭場遊樂設施以及樂透彩票。線上博弈產業以歐洲與美國市場發展最為快速，預計未來將由美國與中國主導博弈產業的發展。在新興科技上，人工智慧以及區塊鏈技術為未來破壞式創新之重要技術，這些技術可以應用於線上博弈產業中，人工智慧應用層面包含提升客戶服務、防範博弈作弊、偵測詐欺交易、透過數據以符合各國法規監管以及搜集玩家之資訊提升用戶體驗等。Playscan 即為一個將人工智慧應用在博弈市場的負責任賭博之解決方案。
    參考文獻: 王品勻. (2010). 線上博弈網站品質與資訊安全及隱私對網站滿意度與忠誠度之影響-享樂價值之中介角色.
    劉代洋. (2009). 博奕產業管理概論. In 博奕產業管理概論.
    蔡敏琪. (2009). 觀光賭場管理機制之研究-以美國、新加玻、澳門、澳洲為例.
    ArthurD.Little. (2009). Online Gambling: All In? Retrieved from https://www.adlittle.com/sites/default/files/viewpoints/ADL_OG_01.pdf
    CalvinAyre. (2020). The Global Gambling Industry: Its main Trends and Forecasts for 2020-2025. Retrieved from https://betting-insider.com/blog/gamblingtrends
    Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review(January–February 2018), 108-116.
    Gainsbury, S. M., & Blaszczynski, A. (2017). How blockchain and cryptocurrency technology could revolutionize online gambling. Gaming Law Review, 21(7), 482-492.
    GrandViewResearch. (2020). Online Gambling Market Size, Share & Trends Analysis Report By Type (Sports Betting, Casinos, Poker, Bingo), By Device (Desktop, Mobile), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2020 - 2027. Retrieved from https://www.grandviewresearch.com/industry-analysis/online-gambling-market/methodology
    H2GamblingCapital. (2020). COVID19 - H2 Gambling Capital Impact Tracker - Week 48 - 31 December 2020. Retrieved from https://h2gc.com/news/general/covid19-h2-gambling-capital-impact-tracker-week-48-december-2020
    H2GamblingCapital. (2021a). H2 Gambling Capital - COVID Gross Win Impact Tracker 27 May 2021. Retrieved from https://h2gc.com/news/general/h2-gambling-capital-covid-gross-win-impact-tracker-27-may-2021
    H2GamblingCapital. (2021b). H2 Gambling Capital’s Analysis Shows Online Operator Growth of 38% in Q1
    . Retrieved from https://h2gc.com/news/general/h2-gambling-capitals-analysis-shows-online-operator-growth-of-38-in-q1
    Intelligence, M. (2021). ONLINE GAMBLING MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026). Retrieved from https://www.mordorintelligence.com/industry-reports/online-gambling-market
    Lam, D. (2009). The world of Chinese gambling: Peacock Publications.
    Russell, S. J., & Norvig, P. (2016). Artificial intelligence: a modern approach: Malaysia; Pearson Education Limited.
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    104932415
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0104932415
    数据类型: thesis
    DOI: 10.6814/NCCU202101372
    显示于类别:[經營管理碩士學程EMBA] 學位論文

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