政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/136851

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/136851

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题名:	探討假新聞特徵標記及讀者認知風格對假新聞感知可信度之影響 Exploring the Effect of Fake News Characteristic Markings on the Perceived Credibility of Readers with Different Cognitive Style in Fake News
作者:	蘇晉威 Su, Jin-Wei
贡献者:	梁定澎彭志宏 Liang, Ting-Peng Peng, Chih-Hung 蘇晉威 Su, Jin-Wei
关键词:	假新聞特徵標記認知反思測試假新聞感知可信度
日期:	2021
上传时间:	2021-09-02 15:58:53 (UTC+8)
摘要:	近年來，假新聞成為一個具有爭議性的議題，尤其在 2016 年美國總統大選期間和之後，人們對於此議題的重視更是與日俱增。並且由於社交媒體的普及，使得新思想的傳播更加便利，更加劇了其對民主、新聞環境和公眾信任的侵蝕。有鑑於假新聞議題的重要性，本研究將從受眾在閱讀新聞時的角度出發，試圖以一種網頁輔助系統新聞特徵標記的手段，協助受眾聚焦重要的新聞特徵，使其在遭遇假新聞時能降低其對該新聞的感知可信度。因此本研究將探討新聞網站進行假新聞特徵標記是否影響假新聞的感知可信度，並將認知反射測試的表現作為干擾變數，觀察其是否會干擾假新聞特徵標記與假新聞感知可信度之間的關聯。本研究使用問卷調查法在網路上發放問卷後，透過 SmartPLS 3 對回收之樣本以結構方程模式分析，並在確認研究之信度與效度後，對研究架構進行假說的檢定。研究結果發現假新聞特徵標記會負向顯著影響假新聞感知可信度，認知反射測試的干擾效果顯著。
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描述:	碩士國立政治大學資訊管理學系 108356029
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0108356029
数据类型:	thesis
DOI:	10.6814/NCCU202101355
显示于类别:	[資訊管理學系] 學位論文

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