Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/136751
|
| Title: | 通用玩家—角色互動對數位遊戲享樂感與欣賞評價之影響——以社交模擬遊戲《動物森友會》為例
Effect of Common Player-Avatar Interaction on Video Game Enjoyment and Appreciation—A Case Study of the Social Simulation Game Animal Crossing |
| Authors: | 何謙
Ho, Chien |
| Contributors: | 林日璇
Lin, Jih-Hsuan
何謙
Ho, Chien |
| Keywords: | 數位遊戲
通用玩家—角色互動
自我決定論
自主性
勝任感
連結感
洞悉性
享樂感
欣賞評價
Video Game
cPAX
Self-Determination Theory
Autonomy
Competence
Relatedness
Insightfulness
Enjoyment
Appreciation |
| Date: | 2021 |
| Issue Date: | 2021-08-04 16:42:21 (UTC+8) |
| Abstract: | 娛樂媒體研究在使用者之於媒體角色的心理角色代入有豐碩成果，數位遊戲領域亦有大量實證研究，然近年的研究如Banks, Bowman, Lin, Pietschmann, and Wasserman（2019）就提出：通用玩家—角色互動（common player-avatar interaction scale, cPAX），將遊戲玩家與其角色視為對等實體，兩者間存在虛擬關係。本研究承襲此一成果，以社交模擬遊戲《集合啦！動物森友會》為研究主體，驗證通用玩家—角色互動對遊玩享樂感及欣賞評價之影響，並加入內在需求滿足為中介變項（除傳統自我決定理論中的自主性、勝任感、連結感外，另臚列洞悉性；同時進一步細分連結感為「玩家—角色連結感」和「玩家—玩家連結感」），觀察五項內在需求如何中介整體模型。
本研究針對台灣《動物森友會》玩家蒐集533份有效樣本問卷，研究結果發現：cPAX程度可以正向預測五項內在需求滿足；cPAX程度可以正向預測遊玩享樂感及欣賞評價；五項內在需求滿足並可以中介cPAX程度與享樂感、欣賞評價間的正向關聯。
本研究爬梳近二十載娛樂媒體研究對玩家、角色心理認同的發展，證實數位遊戲玩家和角色間確實可以存在虛擬關係，並為長年以享樂感作為媒體效果為大宗的研究領域提供「洞悉性」和「欣賞評價」等非享樂的心理感知。此一成果為娛樂媒體和數位遊戲研究領域貢獻嶄新的方向，亦可提供未來遊戲設計有力的參考內容。
Increasingly media entertainment research establishes identification merging of media user and character, while the correlation has also been widely verified in video game research. Recent research by Banks et al. (2019) applied the common Player Avatar Interaction (cPAX) scale, revealing dimensions of player-avatar relations that mirror a more fully realized social relationship. The current study employs the framework of cPAX to establish associations between cPAX and entertainment outcomes including video game enjoyment and appreciation through the study of the social simulation game Animal Crossing.
The mediation of intrinsic mental needs in Self-Determination Theory (SDT) including autonomy, competence, and relatedness are also discussed. Further, this study added the need of ‘insightfulness’ to the model and distinguished the difference between ‘played-avatar relatedness’ and ‘played-player relatedness’, defining a total of five mediation variables.
With a sample from Taiwan Animal Crossing players (N=533), the result shows that perceived cPAX is associated with all five intrinsic need satisfactions. And an increased level of cPAX could positively affect video game enjoyment and appreciation. Importantly, the positive effect of cPAX on video game enjoyment and appreciation could be mediated through all five intrinsic need satisfactions.
The current study makes theoretical contributions by refining how psychological identification progressed in the field of media entertainment research within the past two decades. It further defines how one can genuinely own a virtual relationship with its character. Additionally, this study highlights the importance of nonhedonic perceptions including ‘insightfulness’ and ‘appreciation’ rather than simply ludic needs and feelings. Results can provide reference for future gaming experience design. |
| Reference: | 一、中文部分
Money DJ（2020年4月21日）。〈Switch 一機難求，任天堂傳增產一成
〉，《TechNews》。取自 https://ccc.technews.tw/2020/04/21/nintendo-switch-increase-production-10percent/
Wikipedia（2021年1月17日）。《模擬遊戲》。取自 https://zh.wikipedia.org/wiki/模擬遊戲
湯包（2020年3月25日）。〈《集合啦 動物森友會》上市3天賣破188萬套，Switch歷代第一〉，《4GAMERS》。取自 https://www.4gamers.com.tw/news/detail/42530/animal-crossing-new-horizons-is-the-fastest-selling-switch-game-in-japan
二、英文部分
Bandura, A., Barbaranelli, C., Caprara, G. V., & Pastorelli, C. (1996). Mechanisms of moral disengagement in the exercise of moral agency. Journal of personality and social psychology, 71(2), 364.
Banks, J. (2013). Human-technology relationality and Self-network organization: Players and avatars in World of Warcraft.
Banks, J., & Bowman, N. D. (2013). Close intimate playthings? Understanding player-avatar relationships as a function of attachment, agency, and intimacy. Paper presented at the Paper presentation at IR14, the annual conference of the Association of Internet Researchers, Denver.
Banks, J., & Bowman, N. D. (2014). Avatars are (sometimes) people too: Linguistic indicators of parasocial and social ties in player–avatar relationships. New Media & Society, 18(7), 1257-1276. doi:10.1177/1461444814554898
Banks, J., & Bowman, N. D. (2016). Emotion, anthropomorphism, realism, control: Validation of a merged metric for player–avatar interaction (PAX). Computers in Human Behavior, 54, 215-223. doi:10.1016/j.chb.2015.07.030
Banks, J., Bowman, N. D., Lin, J.-H. T., Pietschmann, D., & Wasserman, J. A. (2019). The common player-avatar interaction scale (cPAX): Expansion and cross-language validation. International Journal of Human-Computer Studies, 129, 64-73. doi:10.1016/j.ijhcs.2019.03.003
Blascovich, J. (2002). Social influence within immersive virtual environments. In The social life of avatars (pp. 127-145): Springer.
Bowman, N. D., Oliver, M. B., Rogers, R., Sherrick, B., Woolley, J., & Chung, M.-Y. (2016). In control or in their shoes? How character attachment differentially influences video game enjoyment and appreciation. Journal of Gaming & Virtual Worlds, 8(1), 83-99. doi:10.1386/jgvw.8.1.83_1
Bowman, N. D., Schultheiss, D., & Schumann, C. (2012). “I`m attached, and I`m a good guy/gal!”: How character attachment influences pro-and anti-social motivations to play massively multiplayer online role-playing games. Cyberpsychology, Behavior, and Social Networking, 15(3), 169-174.
Bryant, J., & Zillmann, D. (2002). Media effects. Advances in theory and research. New Jersey: LEA.
Chapple C. (2021, Jan 27). Sensor Tower. U.S. Consumer Spending in Mobile Simulation Games Soared 62% in 2020. Retrived from https://sensortower.com/blog/mobile-game-genre-growth-2020
Cohen, J. (2006). Audience identification with media characters. Psychology of entertainment, 13, 183-197.
Deci, E. L., & Ryan, R. M. (1985). The general causality orientations scale: Self-determination in personality. Journal of research in personality, 19(2), 109-134.
Eichner, S. (2014). Agency and media reception: Experiencing video games, film, and television: Springer.
Freud, S. (1989). The ego and the id (1923). TACD Journal, 17(1), 5-22.
Giles, D. C. (2002). Parasocial interaction: A review of the literature and a model for future research. Media Psychology, 4(3), 279-305.
Green, M. C., Brock, T. C., & Kaufman, G. F. (2004). Understanding media enjoyment: The role of transportation into narrative worlds. Communication theory, 14(4), 311-327.
Hartmann, T. (2008). Parasocial interactions and paracommunication with new media characters. Mediated interpersonal communication, 177-199.
Hefner, D. e., Klimmt, C., & Vorderer, P. (2007). Identification with the player character as determinant of video game enjoyment. Paper presented at the International conference on entertainment computing 2007, lecture notes in computer science 4740, Berlin: Springer.
Horton, D., & Richard Wohl, R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. psychiatry, 19(3), 215-229.
Klimmt, C., Hefner, D., & Vorderer, P. (2009). The Video Game Experience as “True” Identification: A Theory of Enjoyable Alterations of Players` Self-Perception. Communication Theory, 19(4), 351-373. doi:10.1111/j.1468-2885.2009.01347.x
Koole, S. L., Greenberg, J., & Pyszczynski, T. (2006). Introducing science to the psychology of the soul: Experimental existential psychology. Current Directions in Psychological Science, 15(5), 212-216.
Lewis, M. L., Weber, R., & Bowman, N. D. (2008). “They may be pixels, but they`re MY pixels:” Developing a metric of character attachment in role-playing video games. CyberPsychology & Behavior, 11(4), 515-518.
Li, D. D., Liau, A. K., & Khoo, A. (2013). Player–Avatar Identification in video gaming: Concept and measurement. Computers in Human Behavior, 29(1), 257-263.
Lin, J.-H. (2013). Identification Matters: A Moderated Mediation Model of Media Interactivity, Character Identification, and Video Game Violence on Aggression. Journal of communication, 63(4), 682-702. doi:10.1111/jcom.12044
Livingstone, S. (2013). Making sense of television: The psychology of audience interpretation: Routledge.
Meadows, M. S. (2007). I, avatar: The culture and consequences of having a second life: New Riders.
Nabi, R. L., & Krcmar, M. (2004). Conceptualizing media enjoyment as attitude: Implications for mass media effects research. Communication theory, 14(4), 288-310.
Oliver, M. B. (1993). Exploring the paradox of the enjoyment of sad films. Human Communication Research, 19(3), 315-342.
Oliver, M. B. (2008). Tender affective states as predictors of entertainment preference. Journal of communication, 58(1), 40-61.
Oliver, M. B., & Bartsch, A. (2010). Appreciation as Audience Response: Exploring Entertainment Gratifications Beyond Hedonism. Human Communication Research, 36(1), 53-81. doi:10.1111/j.1468-2958.2009.01368.x
Oliver, M. B., Bowman, N. D., Woolley, J. K., Rogers, R., Sherrick, B. I., & Chung, M.-Y. (2016). Video games as meaningful entertainment experiences. Psychology of Popular Media Culture, 5(4), 390-405. doi:10.1037/ppm0000066
Oliver, M. B., Hartmann, T., & Woolley, J. K. (2012). Elevation in response to entertainment portrayals of moral virtue. Human Communication Research, 38(3), 360-378.
Oliver, M. B., & Raney, A. A. (2011). Entertainment as Pleasurable and Meaningful: Identifying Hedonic and Eudaimonic Motivations for Entertainment Consumption. Journal of communication, 61(5), 984-1004. doi:10.1111/j.1460-2466.2011.01585.x
Peng, W., Lin, J.-H., Pfeiffer, K. A., & Winn, B. (2012). Need Satisfaction Supportive Game Features as Motivational Determinants: An Experimental Study of a Self-Determination Theory Guided Exergame. Media Psychology, 15(2), 175-196. doi:10.1080/15213269.2012.673850
Raney, A. A. (2006). The Psychology of Disposition-Based Theories of Media Enjoyment. In Psychology of entertainment. (pp. 137-150). Mahwah, NJ, US: Lawrence Erlbaum Associates Publishers.
Ratan, R. (2013). Self-presence, explicated: Body, emotion, and identity extension into the virtual self. In Handbook of research on technoself: Identity in a technological society (pp. 322-336): IGI Global.
Reis, H. T., Collins, W. A., & Berscheid, E. (2000). The relationship context of human behavior and development. Psychological bulletin, 126(6), 844.
Rubin, R. B., & McHugh, M. P. (1987). Development of parasocial interaction relationships. Journal of Broadcasting & Electronic Media, 31(3), 279-292. doi:10.1080/08838158709386664
Ryan, & Deci. (2000). Intrinsic and extrinsic motivations: Classic definitions and new directions. Contemporary educational psychology, 25(1), 54-67.
Ryan, R. M., Rigby, C. S., & Przybylski, A. (2006). The Motivational Pull of Video Games: A Self-Determination Theory Approach. Motivation and emotion, 30(4), 344-360. doi:10.1007/s11031-006-9051-8
Steinkuehler, C. A., & Williams, D. (2006). Where everybody knows your (screen) name: Online games as “third places”. Journal of computer-mediated communication, 11(4), 885-909.
Tamborini, R. (2003). Enjoyment and social functions of horror. In Communication and emotion (pp. 425-452): Routledge.
Tamborini, R., Bowman, N. D., Eden, A., Grizzard, M., & Organ, A. (2010). Defining Media Enjoyment as the Satisfaction of Intrinsic Needs. Journal of communication, 60(4), 758-777. doi:10.1111/j.1460-2466.2010.01513.x
Tamborini, R., Grizzard, M., David Bowman, N., Reinecke, L., Lewis, R. J., & Eden, A. (2011). Media Enjoyment as Need Satisfaction: The Contribution of Hedonic and Nonhedonic Needs. Journal of communication, 61(6), 1025-1042. doi:10.1111/j.1460-2466.2011.01593.x
Trepte, S., & Reinecke, L. (2010). Avatar creation and video game enjoyment. Journal of Media Psychology.
Vorderer, P., Klimmt, C., & Ritterfeld, U. (2004). Enjoyment: At the heart of media entertainment. Communication theory, 14(4), 388-408.
Wirth, W., Hofer, M., & Schramm, H. (2012). Beyond pleasure: Exploring the eudaimonic entertainment experience. Human Communication Research, 38(4), 406-428.
Wollheim, R. (1974). Identification and imagination. Paper presented at the Freud: A collection of critical essays, New York: Anchor/Doubleday.
Yee, N., & Bailenson, J. (2007). The Proteus Effect: The Effect of Transformed Self-Representation on Behavior. Human Communication Research, 33(3), 271-290. doi:10.1111/j.1468-2958.2007.00299.x
You, S., Kim, E., & Lee, D. (2017). Virtually real: exploring avatar identification in game addiction among massively multiplayer online role-playing games (MMORPG) players. Games and Culture, 12(1), 56-71.
Zillmann, D. (2006). Empathy: Affective Reactivity to Others` Emotional Experiences: Lawrence Erlbaum Associates Publishers.
Zillmann, D., & Vorderer, P. (2000). Media entertainment: The psychology of its appeal: Routledge. |
| Description: | 碩士
國立政治大學
傳播學院傳播碩士學位學程
107464040 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107464040 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202100990 |
| Appears in Collections: | [傳播學院傳播碩士學位學程] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 404001.pdf | | 2620Kb | Adobe PDF2 | 167 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
