政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/136706

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/136706

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题名:	交響樂團管理初探: 資金來源對經營管理的影響以及如何評估績效 Orchestra Management: How Do Funding Sources Affect Decision-making and How Could Performance be Evaluated?
作者:	黃涓 Huang, Claire
贡献者:	溫偉任 Wen, Wei-Jen 黃涓 Claire Huang
关键词:	交響樂團資金來源管理方式非營利組織績效評量指標 orchestra funding source management strategy nonprofit organization performance evaluation metrics
日期:	2021
上传时间:	2021-08-04 16:32:59 (UTC+8)
摘要:	本研究藉由對春之聲管弦樂團與樂亮管絃樂團進行深入訪談以嘗試了解交響樂團管理的兩個面向：(1) 資金來源對樂團諸如組織型態、曲目/地點選擇和行銷方式等管理策略的影響； (2) 建立適當的樂團績效評量指標。結果發現，在臺灣成長的這兩個樂團的管理方式未如西方文獻所發現會受到資金來源的影響，而是更偏重於達成創辦人的意志和對樂團的願景。在績效考核方面，筆者在過去樂團研究中常用的觀眾來客數和財務指標之外，加入非營利組織文獻中的績效指標並整理納入訪談對象的回饋，從而歸納出適用於本土業餘樂團的五類績效指標。研究的最後，運用前述結果整合出建議，提供未來新設立的樂團參考以利其永續發展。 The research examined orchestra management in two major aspects: (1) the relationship between funding source and management strategies such as organization structure, repertoire/venue selection, and marketing choices; (2) devise suitable performance metrics for orchestras. Through the comprehensive case interviews of Voice of Spring Symphony Orchestra and MoonString Symphony Orchestra, results suggested that unlike those in Western literature, funding source has minimal effect on orchestra management of Taiwanese groups, as decisions are primarily aligned to the founder’s vision. In the aspect of performance evaluation, the researcher gathered nonprofit organization (NPO) evaluation indices from related literature and incorporated interview feedback to come up with five categories appropriate for local amateur orchestras, which were then added to the fundamental performance indices of financial and audience-related metrics. The research closes with an integration of aforementioned findings, formulating several recommendations for effective management directed at young or new symphony orchestras.
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描述:	碩士國立政治大學企業管理研究所(MBA學位學程) 105363116
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0105363116
数据类型:	thesis
DOI:	10.6814/NCCU202100762
显示于类别:	[企業管理研究所（MBA學位學程）] 學位論文

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