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Title:	數位化銀行策略之比較分析 A Comparative Analysis of Digital Banking Strategy
Authors:	孔康迪 Krone, Konstantin
Contributors:	尚孝純 Shang, Shari 孔康迪 Konstantin Krone
Keywords:	數位銀行金融科技現任的創新策略成功因素 Digital Banking FinTech Incumbent Innovation Strategy Success Factor
Date:	2021
Issue Date:	2021-08-04 15:07:15 (UTC+8)
Abstract:	This thesis explores the topic of digital banking strategies with focus on Digital Native Enterprises and traditional banks. It compares innovation strategies, success factors, and elaborates on their similarities and differences. Existing literature on the topic is examined in the literature review to identify typical innovation strategies and critical success factors. Based on that, a comparison framework is developed, it consists of the following six dimensions: customer centricity, corporate structure, innovation, compliance, corporate culture, and resources. Also, key challenges of both types of companies are taken into account. In the next step, a comparative case study is conducted using the self-developed framework. The digital banks Fidor Bank AG from Germany and Richart (belongs to the Taiwanese Taishin International Bank) serve as exemplary cases. Subsequently, both cases are applied to the comparison framework. The comparison sheds light on specific similarities, differences, challenges, and critical success factors. Finally, managerial implications are suggested for Digital Native Enterprises as well as traditional banks that are enhancing their digital banking innovation efforts.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 109933052
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109933052
Data Type:	thesis
DOI:	10.6814/NCCU202101071
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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