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Title:	社交媒體對留學決策的影響 The influence of social media on the study abroad decision
Authors:	呂雲英 Anh, La Thi Van
Contributors:	林月雲 Lin, Carol 呂雲英 La Thi Van Anh
Keywords:	留學社交媒體教育機構決策過程 studying abroad social media educational institutions decision making process
Date:	2021
Issue Date:	2021-08-04 15:06:59 (UTC+8)
Abstract:	The nowadays education world has been changing remarkably and studying abroad is considered a phenomenon to seek the higher quality education, better job opportunities and chances to become international citizen. This phenomenon is contributed greatly by the boom of information under the Internet era, where students can easily search for the suitable university and decide whether to enroll or not. In addition, the popularity of social media has been becoming a quick-updated channels to share student’s life to the world. Therefore, on one hand, encourage students to join the studying abroad life; and on the other hand, equip students the basic knowledge and experience “must-have” before entering the new world. Not only the online magazines or broadcast news, the social media are various, from social network like Facebook, Twitter to video sharing platforms such as YouTube or TikTok. Acknowledge the importance and the influence of social media, educational institutions are more active online to reach to more potential students. On the other hand, students can give feedbacks to those institutions by posting on the social network. Due to the competition between schools, sources of information are more than ever, especially sources distributed from social network. As a result, it is important to find out if students are able to find the source of information they need. On the other hand, it is needed to evaluate the effects of social network on students when they need to make big decision regarding education overseas. Understanding this importance, this research aims at evaluate how information regarding studying abroad on a particular social network – Facebook – influences student’s decision making process. It is expected that the study can possibly reveal a relationship between what international students see on Facebook and their choices when it comes to the matter of studying abroad.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 108933058
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108933058
Data Type:	thesis
DOI:	10.6814/NCCU202100937
Appears in Collections:	[International MBA] Theses

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