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    題名: PRADIT+: 化天然廢物為手工藝品
    PRADIT+: From Natural Waste to Artisanal Handicraft
    作者: 許采琳
    Kasiwong, Silitha
    貢獻者: 張永明
    Chang, Yung-Ming
    許采琳
    Silitha Kasiwong
    關鍵詞: 泰國手工藝品
    商業計劃
    資源回收經濟
    社區總體營造
    Thai Artisanal Handicraft
    Business Plan
    Recycle Economy
    Community Revitalization
    日期: 2021
    上傳時間: 2021-08-04 15:05:58 (UTC+8)
    摘要: Nowadays, the trend of environmental and social awareness is growing. As a result, many people are changing their buying behavior toward the support of meaningful environmental as well as social causes. Therefore, PRADIT+ or PRADIT PLUS comes up with dual business concepts of making business profit and bettering communities. Our business value proposition comes with three meaningful impacts: (1) environmental cause: apply the circular economy concept to transform natural wastes of water hyacinth and reed plants into high-value handicraft products and sell to the global market through the online store for profit; (2) social cause: we aim to create new jobs with sustainable incomes to help revitalize local agricultural communities; and (3) cultural cause: incentives to attract young generation to learn and become artisans to preserve Thai heritage and stay in villages.
    This thesis applies a combination of essential business methodologies to develop the business plan for PRADIT+. These methodologies are used to study different business aspects: from Porter’s 5 Forces analysis, SWOT analysis, TOWS matrix, to Canvas Business Model, etc. The resulting business plan consists of marketing plan, operational and organizational plan, financial plan, and future expansion plan, as well as indicates a payback period of 2.5 years.
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    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    108933043
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108933043
    資料類型: thesis
    DOI: 10.6814/NCCU202101048
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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