政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/136434
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 51042197      在线人数 : 929
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/136434


    题名: 1819 青年旅館商業計劃書
    1819 Hostel in Bangkok
    作者: 陳立恆
    Lompayen, Sarat
    贡献者: 吳文傑
    Wu, Jack
    陳立恆
    Sarat Lompayen
    关键词: 旅館
    咖啡廳
    背包
    便宜
    曼谷
    Hostel
    Café
    Backpack
    Cheap
    Bangkok
    日期: 2021
    上传时间: 2021-08-04 15:05:56 (UTC+8)
    摘要: 1819 Hostel situated in the heart of Bangkok-Thailand, where travelers can enjoy leisure with an affordable price, styled in minimal modern Japanese. Together with café on the first-floor which travelers and passersby can enjoy the vibes of the Bangkok. This business plan was written to see the opportunity to turn an old shophouse into life and see whether it is worth investing in short and long-term. The author believes that after the COVID-19 pandemic situation, there will be surge in traveling because people would likely to travel more than before the pandemic.
    1819 Hostel would require an initial investment of 4 million Thai Baht, 60:40 investment from personal and bank loan respectively. The source of revenue will come from providing accommodation and café. After careful forethoughts, author sees that there is opportunity in investing in the hostel business with the base case, net present value (NPV) would be 3,994,624 Thai Baht, internal rate of return (IRR) equals to 17.33% with 2.90 years payback period.
    參考文獻: “Bank of Thailand (Statistical Data).” Bank of Thailand Statistics, 31 Mar. 2021, www.bot.or.th/App/BTWS_STAT/statistics/BOTWEBSTAT.aspx?reportID=875&language=ENG.
    “Booking.Com: The Largest Selection of Hotels, Homes, and Vacation Rentals.” Booking.Com, www.booking.com. Accessed 25 Feb. 2021.
    Borad, Sanjay Bulaki. “Importance and Use of Weighted Average Cost of Capital (WACC).” EFinanceManagement, 25 June 2014, efinancemanagement.com/investment-decisions/importance-and-use-of-weighted-average-cost-of-capital-wacc.
    “Business Outlook Report.” Bank of Thailand, 2020, pp. 1–6, www.bot.or.th/English/MonetaryPolicy/EconomicConditions/BLP/BLP_EN_Q3_2020.pdf.
    C9 Hotelworks. “Growth of Hostels With Private Rooms and Private Rooms vs. Shared Rooms Mix.” Southeast Asia Hostel Market Update, 2018, pp. 1–4, www.c9hotelworks.com/wp-content/uploads/2020/02/southeast-asia-hostel-market-2018-01.pdf.
    Corporate Finance Institute. “Cost of Equity.” Corporate Finance Institute, 30 Mar. 2020, corporatefinanceinstitute.com/resources/knowledge/finance/cost-of-equity-guide/#:%7E:text=The%20cost%20of%20equity%20can,companies%20that%20pay%20out%20dividends).
    “GDP in Thailand.” Thailand GDP - Thailand Economy Forecast & Outlook, www.focus-economics.com/country-indicator/thailand/gdp. Accessed 16 Nov. 2020.
    “Global Destination Cities Index 2019.” Mastercard, newsroom.mastercard.com/wp-content/uploads/2019/09/GDCI-Global-Report-FINAL-1.pdf. Accessed 17 Nov. 2020.
    Hansen, Pernille. “What Is KOL Marketing and How Can It Benefit You?” Influencer Marketing Hub, 17 Aug. 2020, influencermarketinghub.com/kol-marketing/#:%7E:text=Key%20opinion%20leader%20(KOL)%20marketing,an%20interest%20in%20those%20products.
    “International tourism receipts.” Statistics Finland, www.stat.fi/meta/kas/kv_matktulo_en.html. Accessed 18 Nov. 2020.
    Lunkam, Puttachard. “Business Tendency/Industry Year 2562–2564: Hotel Business.” Krungsri Bank PCL, 31 July 2019, www.krungsri.com/th/research/industry/industry-outlook/Services/Hotels/IO/Industry-Outlook-Hotels.
    “Ministerial Regulation: Determining the Type and Operation of the Hotel Business B.E. 2551 (2008).” THE BUILDING INSPECTORS ASSOCIATION, www.bsa.or.th/%E0%B8%81%E0%B8%8E%E0%B8%AB%E0%B8%A1%E0%B8%B2%E0%B8%A2/%E0%B8%81%E0%B8%8E%E0%B8%81%E0%B8%A3%E0%B8%B0%E0%B8%97%E0%B8%A3%E0%B8%A7%E0%B8%87-%E0%B8%81%E0%B8%B3%E0%B8%AB%E0%B8%99%E0%B8%94%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B9%80%E0%B8%A0%E0%B8%97%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%AB%E0%B8%A5%E0%B8%B1%E0%B8%81%E0%B9%80%E0%B8%81%E0%B8%93%E0%B8%91%E0%B9%8C%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%81%E0%B8%AD%E0%B8%9A%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88%E0%B9%82%E0%B8%A3%E0%B8%87%E0%B9%81%E0%B8%A3%E0%B8%A1-%E0%B8%9E%E0%B8%A8-%E0%B9%92%E0%B9%95%E0%B9%95%E0%B9%91.html. Accessed 17 Nov. 2020.
    NALISA. “ตลาดHostel กับกลยุทธ์การปรับตัวในวันที่การแข่งขันสูงขึ้น (วิเคราะห์).” Marketeer Online, 20 Oct. 2019, marketeeronline.co/archives/125216.
    Rampton, John. “8 Ways to Avoid Cash Flow Surprises That Could Kill Your Business.” Entrepreneur, 11 Nov. 2016, www.entrepreneur.com/article/284942.
    Royal Thai government gazette. “Thailand Hotel Act 2004 Translation.” Thai Law Texts (Translations), www.samuiforsale.com/law-texts/thailand-hotel-act-2004-translation.html. Accessed 26 Nov. 2020.
    “SET - Market Data - Total Return Index (TRI).” SET TRI, www.set.or.th/en/market/tri.html. Accessed 10 Apr. 2021.
    The Thai Bond Market Association. “Government Bond Yield Curve.” The Thai Bond Market Association, www.thaibma.or.th/EN/Market/YieldCurve/Government.aspx. Accessed 10 Apr. 2021.
    “The Travel & Tourism Competitiveness Report 2019.” World Economic Forum, 4 Sept. 2019, www.weforum.org/reports/the-travel-tourism-competitiveness-report-2019.
    “Weighted Average Cost of Capital - WACC - ValueScope Inc.” ValueScope, 21 Sept. 2016, www.valuescopeinc.com/services/business-valuation/business-valuation-income-approach/weighted-average-cost-of-capital-wacc.
    “World Tourism Situation in B.E. 2562 and Projection in B.E. 2563.” Ministry of Tourism and Sports, www.mots.go.th/download/article/article_20201104090605.pdf. Accessed 17 Nov. 2020.
    “ข้อมูลสถิติ : ศูนย์ข้อมูลเศรษฐกิจการคลัง และการลงทุนของกรุงเทพมหานคร.” Fiscal Investment Information Center of BMA, 203.155.220.117:8080/BMAWWW/html_statistic/report_view.php?v_id=104#:%7E:text=%E0%B8%82%E0%B9%89%E0%B8%AD%E0%B8%A1%E0%B8%B9%E0%B8%A5%E0%B8%AA%E0%B8%96%E0%B8%B4%E0%B8%95%E0%B8%B4,-%E0%B8%A0%E0%B8%B2%E0%B8%9E%E0%B8%A3%E0%B8%A7%E0%B8%A1%20%E0%B8%81&text=%E0%B8%82%E0%B9%89%E0%B8%AD%E0%B8%A1%E0%B8%B9%E0%B8%A5%E0%B8%AA%E0%B8%96%E0%B8%B4%E0%B8%95%E0%B8%B4%E0%B9%80%E0%B8%82%E0%B8%95%E0%B8%AA%E0%B8%B2%E0%B8%97%E0%B8%A3,(%E0%B8%9E.%E0%B8%A8.%202561). Accessed 20 Nov. 2020.
    “ตรวจสอบราคาสินค้าผักสด-ค้าส่ง.” Ministry of Commerce, www.moc.go.th/index.php/rice-iframe-11.html. Accessed 18 Apr. 2021.
    ธนาคารกรุงศรีอยุธยา จำกัด. “Startup มือใหม่จะจัดการภาษีอย่างไรดี.” Krungsri.Com, www.krungsri.com/th/plearn-plearn/startup-manage-tax#:%7E:text=%E0%B8%AA%E0%B8%B3%E0%B8%AB%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B8%AD%E0%B8%B1%E0%B8%95%E0%B8%A3%E0%B8%B2%E0%B8%A0%E0%B8%B2%E0%B8%A9%E0%B8%B5%E0%B9%80%E0%B8%87%E0%B8%B4%E0%B8%99%E0%B9%84%E0%B8%94%E0%B9%89%E0%B8%99%E0%B8%B4%E0%B8%95%E0%B8%B4%E0%B8%9A%E0%B8%B8%E0%B8%84%E0%B8%84%E0%B8%A5%E0%B9%83%E0%B8%99,%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B9%84%E0%B8%94%E0%B9%89%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B8%AA%E0%B8%B4%E0%B8%97%E0%B8%98%E0%B8%B4%E0%B9%80%E0%B8%AA%E0%B8%B5%E0%B8%A2. Accessed 10 Apr. 2021.
    “รายงานนโยบายการเงิน/การประชุมนักวิเคราะห์.” BOT, www.bot.or.th/Thai/MonetaryPolicy/MonetPolicyComittee/MPR/Pages/default.aspx. Accessed 11 Apr. 2021.
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    108933041
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108933041
    数据类型: thesis
    DOI: 10.6814/NCCU202100794
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    没有与此文件相关的档案.



    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈