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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/136425


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/136425


    Title: “來人啊”：結合運動，交友與建立人脈的社交平台軟體之商業計劃
    A business plan of building a social app named “Need You Here” which combined exercise, friending, and networking
    Authors: 賴俊宇
    Lai, Jim
    Contributors: 吳文傑
    Wu, Jack
    賴俊宇
    Lai, Jim
    Keywords: 即時配對
    交友
    上班族
    社交軟體
    眾籌
    instant matching
    friending
    office worker
    social app
    crowdfunding
    Date: 2021
    Issue Date: 2021-08-04 15:04:36 (UTC+8)
    Abstract: The sports market in Taiwan is soaring in recent years, but office worker doesn’t exercise enough which could cause unhealthy life. This business plan is to deliver the app named “來人啊Need You Here” to office workers. The goal is to solve their unhealthy problems. The company’s vision is to bring healthier and happier life to office workers.
    Three motivations provided to office works are, flexible time and place, meet new friends and expand networking circle, and match with similar skill exercise partners.
    Taipei City, New Taipei City and Kaohsiung are the first locations. Basketball, Jogging, Gym Fitness, Badminton, and Home Fitness are the first five exercises. Two thousand crowdfunding angels are the key factor to success because they are the funders, users, and promoters. As a return, the profit of the second and third years will share with those angels. Meanwhile, 1% of premium users’ monthly subscription fee will donate to charity foundation. The donation activity can let users know they can make the world better while using this app.
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933008
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107933008
    Data Type: thesis
    DOI: 10.6814/NCCU202100777
    Appears in Collections:[International MBA] Theses

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