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Title:	健康管理商業模式規劃-以癌症照護為例 A Proposal for Health Management Business Model - From the Prospect of Cancer Care
Authors:	王秋雯 Wang, Chiu-Wen
Contributors:	馮震宇王秋雯 Wang, Chiu-Wen
Keywords:	健康管理健康照護平台照護模式創新癌症照護 Health management Health care platform Care model innovation Cancer care
Date:	2021
Issue Date:	2021-08-04 15:03:15 (UTC+8)
Abstract:	現今對健康已有不同定義，由消極的沒有疾病，轉為積極的身心、社會安適狀態，而健康照護產業也擴展至所有照護身心、活化機能等作為目標的產品或服務，而人口老化及醫療費用高漲也驅使健康服務結合科技與智能以提供更有效益的照護。癌症高居台灣死因首位近四十年，健保雖已提供了多數疾病的診斷與治療，然而完整癌症健康管理應包含預防、診斷、治療、照護，現有醫療體系仍有許多缺口，癌症病人及家屬必須透過不同管道取得所需要的照護資源，造成困擾與負擔。國內外都已開始出現平台模式的健康照護服務，國外主要以遠距看診與醫療諮詢為主，台灣則受限於法規限制，以醫療諮詢、健檢方案媒合、線上課程等為主要服務項目，目前台灣尚未有針對癌症的健康照護平台。本研究藉由文獻探討整理癌症照護需求與目前缺口，並透過國內外現有健康照護平台案例分析，提出以平台模式提供癌症全期照護的規劃建議，應用健康管理的概念，建立用戶個人健康履歷，針對不同風險給予個別性的健檢方案與生活調整建議。除了現有平台常見服務項目外，將增加醫療諮詢專業人員的職類，例如護理師、營養師、藥師、心理師、復健師等，並納入疾病時的生活照顧服務及資源，例如輔具、照護用品、人力、飲食。此外癌症的經濟負擔相當沈重，也有許多的治療項目健保並不支付，相關健康保險為財務規劃中的重要一環，因此也納入健康保險方案，期待透過此癌症健康管理平台原型，提供完整的全期照護架構，作為未來癌症照護商業模式參考。 Definitions of health change from the negative statement of being disease-free to a positive statement on physical, mental and social well-being. The health care industry has expanded to match a more comprehensive understanding of wellness to include products and services targeted at caring for the body and mind. Aging populations are driving rising medical costs, causing health services to utilize technology and artificial intelligence to provide effective care. Cancer has been Taiwan’s leading cause of death for nearly 40 years. National Health Insurance covers diagnosis and treatment of most diseases in Taiwan. However, comprehensive cancer health management should include proactive care, prevention, diagnosis, and treatment. The existing medical system still has many gaps. Cancer patients and their families must independently seek these care resources, causing great distress. Platform-based health care services have begun to appear in Taiwan and the world. Telemedicine has reached mainstream status in other countries. Remote medical services in Taiwan are regulatorily restricted to medical consultations, health check-up program matching, and online courses. There is currently no health care platform for cancer in Taiwan. After a literature review and studying existing health care platform case studies, a dedicated cancer care platform business model applying the concept of health management is proposed in this study. The platform will provide a personal health history record, individual health check plans, and lifestyle adjustment suggestions based on risk factors. In addition to existing services, extending access to medical consulting professionals, such as nurses, dieticians, pharmacists, psychologists, rehabilitation therapists is suggested. The platform includes supportive care services and resources such as care aids, supplies, and diets for active stages of the disease. Cancer’s financial burden is heavy. National Health Insurance is an important part of patient financial planning, but many cancer expenses are not covered. Therefore, private health insurance plans will also be provided. This cancer health management platform will provide a comprehensive cancer care framework and business model.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 108932173
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108932173
Data Type:	thesis
DOI:	10.6814/NCCU202101140
Appears in Collections:	[Executive Master of Business Administration] Theses

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