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| Title: | 將美國連鎖 Pizza 企業的成功經驗應用在台灣之經營策略探討
Discussion on the business strategy applied in Taiwan by the successful experience of the American chain Pizza company |
| Authors: | 趙蘊慈
Chao, Care |
| Contributors: | 羅明琇
Sonia Lo
趙蘊慈
Care Chao |
| Keywords: | 個人化服務
客製化服務
快速休閒餐廳
台灣餐飲服務
Personalized service
Customized services
Fast-casual restaurants
Taiwanese catering services |
| Date: | 2021 |
| Issue Date: | 2021-08-04 15:00:37 (UTC+8) |
| Abstract: | 自2019 年12月起在中國湖北武漢市發生了肺炎群聚的感染，台灣也在2020年陸續發生了幾起確診案例。在特別講求衛生安全、社會距離的環境改變之下，為欲解決台灣民眾於｢食｣的問題，本研究將美國 Pizza 連鎖餐廳 Pieology 的成功經驗與商業模式分析並加以修正，以新品牌 C Pickza 的樣貌於台灣展店，以8吋客製化、個人化的 Pizza 作為主要特色，而其中最關鍵的技術乃於 90 秒，也就是 1 分半便能將 Pizza 烤焙完成並包裝出貨。
屬於快速休閒餐廳的 C Pickza 其中的 C 包含了 Convenience、Cheap、Customize、Care 四大意涵，分別代表著方便、便宜、客製化，更重要的是｢我們在乎消費者｣。本研究 C Pickza 將 Pizza 上食物配料的選擇權交還給消費者，更重視消費者的健康，希望在全球疫情時代，帶給台灣民眾更多元的餐飲選擇。
Since December 2019, Pneumonia cluster infections have occurred in Wuhan, Hubei, China, and Taiwan has also experienced several confirmed cases in 2020. In order to solve the "food" problem of Taiwanese people under the environmental change that particularly emphasizes hygiene, safety and social distance, this research analyzes and modifies the successful experience as well as the business model of the American Pizza chain restaurant Pieology, and uses the new brand C Pickza to show up the store in Taiwan. C Pickza offers not only customized and personalized Pizza with 8-inch, as the main feature, but also offers high-speed service, with the most critical technology is that the pizza can be baked and packaged in 90 seconds, that is, 1 minute and a half.
C Pickza, a fast-casual restaurant, contains four meanings: Convenience, Cheap, Customize, and Care, especially focuses on "We care about consumers". In this research, C Pickza returns the right to choose food ingredients on Pizza to consumers, and pays more attention to consumers` health, hoping to provide Taiwanese people with more diversified dining options in the era of global epidemics. |
| Reference: | 壹、中文部分
林悠閔 (2011)，窯烤Pizza業之經營策略探討，政治大學經營管理碩士學程EMBA論文。
洪清怡 (譯) (2013)，食物的全球經濟學：從一片披薩講起。衛城出版。(原作者：Paul Trummer，原著出版年：2010)
黃亭睿 (譯) (2012)，披薩：吃的全球史。衛城出版。(原作者：Carol Helstosky，原著出版年：2008)
貳、英文部份
Economist Intelligence Unit (2020). Global Outlook Summary
Franchise Chatter (2014). Franchise Costs: Detailed Estimates of Pieology Franchise Costs (2019 FDD), Retrieved from
https://www.franchisechatter.com/2014/03/20/franchise-costs-detailed-estimates-of-pieology-franchise-costs-2013-fdd/ on March 10, 2021
IHS Markit (2021). World Overview
International Monetary Fund (2021). World Economic Outlook Update, 2-4.
Li Shan (2016). Panda Express buys a minority stake in Pieology Pizzeria, Retrieved from
https://www.latimes.com/business/la-fi-pieology-panda-express-20160120-story.html on March 10, 2021
Li Shan (2016). Pieology acquires rival Project Pie, Retrieved from
https://www.latimes.com/business/la-fi-pieology-20160622-snap-story.html on March 10, 2021
Luna Nancy (2014). Pizza gets personal: Build-it-yourself pie shops explode on food scene, Retrieved from
https://www.ocregister.com/2014/07/17/pizza-gets-personal-build-it-yourself-pie-shops-explode-on-food-scene/ on March 10, 2021
Pieology Pizzeria (2016). Fast Casual Pizza Concept Opens First of Three Locations in New Territory, Retrieved from
Pieology Pizzeria Opens First Guam Location (franchising.com) on March 10, 2021
Pieology Pizzeria (2016). Pieology Pizzeria Announces Strategic Investment From Founders of Panda Restaurant Group, Retrieved from
https://www.globenewswire.com/news-release/2016/01/19/1210966/0/en/Pieology-Pizzeria-Announces-Strategic-Investment-From-Founders-of-Panda-Restaurant-Group.html on March 10, 2021
QSR (2016). Pieology Opens First of 20 Hawaii Locations, Retrieved from
https://www.qsrmagazine.com/news/pieology-opens-first-20-hawaii-locations on March 10, 2021
QSR (2018). Pieology Pizzeria to Expand Into Spain, Accelerate Franchise Growth, Retrieved from
https://www.qsrmagazine.com/news/pieology-pizzeria-expand-spain-accelerate-franchise-growth on March 10, 2021
Schlossberg Mallory (2015). The fastest-growing restaurant in America should terrify traditional pizza chains, Retrieved from
https://www.businessinsider.com/pieology-pizza-business-story-and-expansion-2015-6 on March 10, 2021
The World Bank (2021). Global Economics Prospects, 39-41.
United Nations (2021). World Economic Situation and Prospects 2020, 175-188. |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
107932426 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107932426 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202100642 |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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