政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/136401
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113451/144438 (79%)
造访人次 : 51326339      在线人数 : 879
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/136401


    题名: 牙科醫材下游產業之競爭優勢分析── 以Ｓ公司為例
    Competitive Analysis on Downstream Industry of Dental Equipment──A Case Study of S Company
    作者: 林芳恩
    Lin, Fang-En
    贡献者: 周冠男
    Chow, Robin K
    林芳恩
    Lin, Fang-En
    关键词: 牙科醫材
    下游產業
    競爭分析
    Dental equipment
    Downstream industry
    Competitive analysis
    日期: 2021
    上传时间: 2021-08-04 15:00:01 (UTC+8)
    摘要: 　　近年，隨著人口高齡化及健保意識的普及，牙齒保健越來越受到民眾的關注，也因此促使牙科醫材產業的蓬勃發展。牙科醫材產業又可細分為上、中、下游，上游為原料供應商，中游為各類牙科醫材、設備之製造商，下游則為銷售通路商。通路商的主要業務為協助進口及銷售牙科醫材至各大醫療院所，然而，隨著產業步入成熟階段，通路市場競爭激烈，且有上游業者進入市場瓜分市占之意圖等不利因素之影響，使得通路商紛紛面臨轉型，以在產業中維持競爭力並持續經營。本研究將聚焦在下游產業之競爭分析，並以S公司為例，透過五力、SWOT及價值鏈分析探討其具備的優、劣勢，以及針對目前所面臨的機會與挑戰，提出解決的建議。
    　With aging population and awareness of health care, there are more and more citizens who put emphasis on tooth caring, boosting the development of industry of dental equipment. Industry of dental equipment can also be separated into upstream, midstream and downstream. Upstream firms are responsible for providing raw materials to midstream firms, and midstream firms will turn these materials into dental materials or equipment. Lastly, these final products will be sold to customers by downstream firms. Therefore, the main business of downstream firms is importing these final products and selling to hospital or dental clinics. Nevertheless, as the downstream industry steps into mature stage, there are many unfavorable factors, like intense competition between firms or the intention of integrating downstream market from upstream firms, making downstream firms planning for transformation to maintain their competitive force. This paper will focus on competitive analysis on downstream industry of dental equipment and take S company as an example. With five forces, SWOT and value chain analysis, we investigate the advantages and disadvantages of S company, and eventually provide solutions for its upcoming opportunity and threats.
    參考文獻: 1. 中華民國牙醫師公會全國聯合會（2019）。牙科醫材產業報告──台灣牙醫醫材年鑑。
    2. 太平洋醫材股份有限公司（2017）。公司簡報。http://tw.pahsco.com.tw/ investment-33。
    3. 沈上人。台灣醫療器材維護產業競爭策略──Ｑ公司之個案研究。台中市。
    4. 財政部關務署貿易統計。2016-2020牙科植入器材進口量。https://portal.sw.nat.gov.tw/APGA/GA30。
    5. Weihrich Heinz(1982).”The TOWS Matrix-A tool for Situational Analysis”. Long Range Planning.
    6. Porter, E.Michael(1985).”Competitive Advantage : Creating & Sustaining Superior Performance”. The Free Press, NY.
    7. Porter, E.Michael(1980).”Competitive Strategy-Techniques for Analyzing Industries and Competitors”. The Free Press, NY.
    8. Hill and Jones(1998).”Strategy Management Theory.” Houghton Mifflin, Boston.
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    107932168
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107932168
    数据类型: thesis
    DOI: 10.6814/NCCU202100703
    显示于类别:[經營管理碩士學程EMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    216801.pdf774KbAdobe PDF20检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈