政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/135969

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/135969

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113318/144297 (79%)
Visitors : 50998944 Online Users : 876

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/135969

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/135969

Title:	";ZAS ";: 宏都拉斯的中小企業電子商務平台 “ZAS”: A Business Plan for an MSME E-commerce Platform in Honduras
Authors:	張雪兒 Escobar, Michelle Sagastume
Contributors:	張大為 Chang, David 張雪兒 Michelle Sagastume Escobar
Keywords:	電子商務宏都拉斯市場中小微企業平台 E-commerce Honduras Marketplace MSME Platform
Date:	2021
Issue Date:	2021-07-01 19:22:39 (UTC+8)
Abstract:	“ZAS”, is an E-commerce Platform in Honduras that provides Micro, Small, and Medium Enterprises “MSMEs” a solution to transform their on-site business into an online one and provides a space for trade, where enterprises, institutions, suppliers, and the final customer can connect from nationwide, creating an ecosystem where MSMEs can thrive. For our final customer, ZAS is the Online Marketplace that offers a personalized and complete online buying service, from purchase to delivery at their door, not yet seen in Honduras. Even though this type of commerce is still young in the country, COVID-19 in 2020, accelerates the development of this industry and the telecommunications sector, providing more opportunities for investors to reach a potential market of 4.8 million current active social media users. In addition, ZAS will create network effects in the supply side (MSMEs) and demand side (Final customers) by implementing attractive business strategies to reach them.
Reference:	REFERENCES Acosta, G. (2020, May 14). Retrieved from LINC, LLC: https://linclocal.org/2020/05/14/honduras-mipymes-afectadas-por-el-covid-19/ Agencia EFE. (2020, October 5). Retrieved from AGENCIA EFE S.A.: https://www.efe.com/efe/america/economia/las-mipymes-requieren-liquidez-para-apoyar-la-recuperacion-economica-de-honduras/20000011-4360419#:~:text=Las%20MiPymes%20contribuyen%20con%20el,el%20pa%C3%ADs%2C%20seg%C3%BAn%20cifras%20oficiales. DataReportal. (2021, February 11). Retrieved from DataReportal: https://datareportal.com/reports/digital-2021-honduras?rq=honduras Forbes Centroamérica. (2020, May 21). Retrieved from Forbes Centroamérica: https://forbescentroamerica.com/2020/05/21/una-de-cada-tres-mipymes-hondurenas-camina-hacia-la-muerte-por-la-pandemia/#:~:text=Pese%20a%20los%20desaf%C3%ADos%20que,900%2C000%20personas%2C%20seg%C3%BAn%20cifras%20oficiales. La Tribuna. (2018, April 17). Retrieved from La Tribuna: https://www.latribuna.hn/2018/04/17/las-mujeres-lideran-sector-mipymes/ Laurance Morvan, F. H. (2016). Retrieved from Accenture: https://www.accenture.com/us-en/_acnmedia/pdf-29/accenture-five-ways-to-win-with-digital-platforms-full-report.pdf Observatory of Economic Complexity (OEC). (2019). Retrieved from Observatory of Economic Complexity (OEC): https://oec.world/en/profile/country/hnd OECD. (2021). Retrieved from OECD iLibrary: https://www.oecd-ilibrary.org/sites/1386638a-en/index.html?itemId=/content/component/1386638a-en Paldesk. (2020). Retrieved from Paldesk: https://www.paldesk.com/how-much-does-it-cost-to-build-an-online-marketplace/#:~:text=Generally%2C%20the%20online%20marketplace%20can,eCommerce%20business%20is%20not%20wrong Poder Legislativo. (2013). Retrieved from Tribunal Superior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/leyes/521-ley-sobre-firmas-electronicas Poder Legislativo. (2014). Retrieved from Tribunal Supeior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/leyes/613-ley-sobre-comercio-electronico Popov, A. (2021, March 15). Retrieved from United Nations Conference on Trade and Development: https://unctad.org/news/how-covid-19-triggered-digital-and-e-commerce-turning-point Prensa Libre. (2020, August 6). Retrieved from CentralAmericaData: https://www.centralamericadata.com/es/article/home/Ventas_Qu_canales_surgieron_en_la_nueva_normalidad Roach, A. (2020, December 3). Retrieved from Oberlo UAB: https://www.oberlo.com/blog/future-of-ecommerce Secretaria de Finanzas. (2013). Retrieved from Tribunal Superior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/reglamentos/555-reglamento-del-regimen-de-facturacion-otros-documentos-fiscales-y-registro-fiscal-de-imprentas Secretaría de Gobernación y Justicia. (2009, January 14). Retrieved from Asociación Nacional de Industriales de Honduras (ANDI): http://www.andi.hn/wp-content/uploads/2012/11/ley_del_fomento_para_las_mipyme.pdf SENPRENDE. (2015). Retrieved from MIPYME, Honduras: http://mipyme.hn/grafica.html Statista. (2020, November). Retrieved from Statista: https://www.statista.com/outlook/dmo/ecommerce/worldwide The World Bank Group. (2020, Octuber 9). Retrieved from The World Bank Group: https://www.worldbank.org/en/country/honduras/overview The World Bank Group. (2020). Retrieved from The World Bank Group: https://databank.worldbank.org/reports.aspx?source=2&country=HND Worldometer. (2020). Retrieved from Worldometer: https://www.worldometers.info/world-population/honduras-population/
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 108933053
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108933053
Data Type:	thesis
DOI:	10.6814/NCCU202100630
Appears in Collections:	[International MBA] Theses

Files in This Item:

File	Size	Format
305301.pdf	3033Kb	Adobe PDF2	0	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback