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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/135951


    Title: 西藥代理商的轉型及經營模式分析- 以台灣某上櫃藥廠為例
    Authors: 張奕欣
    Chang, Yi-Hsin
    Contributors: 巫立宇
    張奕欣
    Chang, Yi-Hsin
    Keywords: 策略行銷分析
    代理商轉型
    Date: 2021
    Issue Date: 2021-07-01 18:35:24 (UTC+8)
    Reference: 書籍
    邱志聖,2014,策略行銷分析:架構與實務應用。智勝文化。
    藥事法
    財團法人生物技術開發中心,2020,醫藥產業年鑑
    公司官網及年報

    網際網路
    鄧哲明,2013,新藥的研發流程概論,上網日期,2021/01/16,檢自: https://pansci.asia/archives/38529
    賴思達,「製藥產業」全解析:2020 年專利藥即將到期,這 1 大類台廠商機來臨!,上網日期 2020/10/15,檢自: https://www.cmoney.tw/notes/note-detail.aspx?nid=133307
    鹽商小歐,產品導向V.S需求導向,新創選哪個才能滿足用戶需求? 上網日期2020/9/25,檢自 https://meet.bnext.com.tw/articles/view/42819
    產業價值鏈資訊平台,上網日期,2020/10/5,檢自:
    https://ic.tpex.org.tw/introduce.php?ic=C100
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    107932179
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107932179
    Data Type: thesis
    DOI: 10.6814/NCCU202100494
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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