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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/135880

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/135880

Title:	E-Platform Use and Exporting in the Context of Alibaba: A Signaling Theory Perspective
Authors:	簡睿哲 Jean, “Bryan” Ruey-Jer Kim, Daekwan Zhou , Kevin Zheng Cavusgil, S. Tamer
Contributors:	國貿系
Keywords:	B2B E-platform;Alibaba;signaling theory;institutional environments;export growth strategy
Date:	2021-01
Issue Date:	2021-06-25 10:14:17 (UTC+8)
Abstract:	Despite the prominent role played by B2B electronic platforms (E-platforms) in assisting exporters, extant research pays scant attention to how, and under what conditions, exporters can deploy B2B E-platforms to enhance their sales performance. Drawing on signaling theory, we examine how the deployment of E-platforms affects export sales performance via foreign buyer contact. We also explore the moderating roles of institutional environment and export growth strategy. We test our model with a dataset composed of a survey and archival data on Chinese exporters that subscribe to Alibaba.com. The findings indicate that E-platform use positively affects foreign buyer contact and, in turn, export sales performance. This positive effect is even more substantial when exporters originate from regions with less-developed market intermediaries or when the institutional distance between the home and host countries is greater. In contrast, this effect becomes weaker when the level of export market diversification or product diversification is higher.
Relation:	Journal of International Business Studies
Data Type:	article
Appears in Collections:	[國際經營與貿易學系 ] 期刊論文

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