English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113311/144292 (79%)
Visitors : 50930232      Online Users : 995
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/135877


    Title: 台灣行動支付平台競爭策略之探討
    An Investigation on the Competitive Strategy of Taiwan Mobile Payment Platform
    Authors: 邱志聖
    Chiou, Jyh-Shen
    林智偉
    Contributors: 國貿系
    Keywords: 平台理論;行動支付;專屬資產;網絡效應
    platform theory;mobile payment;asset specificity;network effect
    Date: 2020-09
    Issue Date: 2021-06-25 10:13:24 (UTC+8)
    Abstract: 隨著國際四大行動支付平台進軍台灣市場，帶動國內行動支付平台產業蓬勃發展，該如何在這場行動支付平台大戰中不被淘汰，在學術或實務界都受到相當的重視。然而，目前多數討論平台經營的文獻仍聚焦在網絡效應的擴大，而忽略平台該如何提高用戶轉換成本以降低用戶多宿的情況。本研究透過文獻的整理，配合對實務現象的觀察，提出三種行動支付平台競爭策略──利用原有用戶基礎推廣新平台、滿足用戶的新興需求、找出獨特且尚未被滿足的市場，並根據不同策略分述適合建立的專屬資產類型。期望本研究結果能做為產業界經營之參考，強化台灣行動支付平台的競爭力。
    In the academic and industrial field, how to survive the cutthroat competition cannot be underestimated when four major international mobile payment platforms entered the Taiwan market, bringing rapid development to the mobile payment industry. However, most of the literature on platform management still focuses on the increase of the network effect and neglects how to increase the switching cost of platform users in order to decrease the multi-homing situation. This study indicates three competitive strategies (i.e. leveraging the number of new platform users from existing platform, meeting platform users’ emerging needs and exploring the distinctive and unsaturated market) through a literature review and observations from current practice. The classifications of asset specificity are also established for the different strategies. We hope this research can be applied to the mobile payment platforms field, improving their competitiveness in Taiwan.
    Relation: 產業與管理論壇, Vol.22, No.3, pp.4~22
    Data Type: article
    DOI 連結: https://doi.org/10.3966/199582342020092203001
    DOI: 10.3966/199582342020092203001
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

    Files in This Item:

    File Description SizeFormat
    160.pdf278KbAdobe PDF2217View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback