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    题名: 新創企業聯盟對象合作次序與聯盟經驗對創新績效之研究
    The Effect of a Startup’s Alliance Partners, Alliance Sequence, and Alliance Experience on Innovation Performance
    作者: 王晴
    Wang, Ching
    贡献者: 黃國峯
    酈芃羽
    Huang, Kuo-Feng
    Li, Peng-Yu
    王晴
    Wang, Ching
    关键词: 新創企業
    策略聯盟
    創新績效
    合作次序
    聯盟經驗
    Startup
    Strategic Alliance
    Innovation Performance
    Alliance Sequence
    Alliance Experience
    日期: 2021
    上传时间: 2021-03-02 14:59:22 (UTC+8)
    摘要: 　　在競爭日益激烈的商業環境中，單打獨鬥不再是企業經營的主要方式，往往都會藉由策略聯盟獲得外部協助。而不論人力、資金等各方面資源階缺乏的新創企業，又應如何透過策略聯盟的方式獲得外部幫助，換取優良的創新績效表現，以提升競爭優勢，進一步從眾多競爭者中脫穎而出呢？
    　　本研究以策略聯盟合作對象、聯盟多樣性、合作執行次序、先前合作經驗等角度切入，分析新創企業與策略聯盟合作的方式，以提升新創企業的創新績效。
    　　本文有以下四點結論：
    1.新創企業與競爭者聯盟會有較差的創新績效表現
    2.若欲與競爭者合作，應一次進行多個合作計畫，方能有較好的創新績效表現
    3.多從先前的合作經驗反思並加以運用，可正向幫助新創企業的創新績效
    4.即使有過合作經驗，新創企業仍不應同時執行多個合作案，易有較差的創新表現
    　　In this increasingly competitive business environment, startups can seldom operate the company alone, but often operate through strategic alliances to obtain external assistance. The research regarding how startups obtain outstanding innovation performance to strengthen their competitive advantages and differentiate themselves from other competitors through strategic alliances, despite the lack of human resources, capital, and etcetera, has been widely discussed nowadays.
    　　This study investigates the impact of startups alliance partners, alliances diversity, alliances sequence, and alliances experience on innovation performance.
    　　This study has the following four conclusions:
    1. Startups who cooperate with competitors have poor innovation performance.
    2. If startups want to cooperate with competitors, they should conduct simultaneous multiple alliances in order to have better innovation performance.
    3. Previous alliances experience can positively help innovation performance of startups.
    4. Even if startups had alliance experience before, they should not conduct simultaneous multiple alliances as it tends to lead to poor innovation performance.
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    描述: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    107363107
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107363107
    数据类型: thesis
    DOI: 10.6814/NCCU202100354
    显示于类别:[企業管理研究所（MBA學位學程）] 學位論文

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