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Title:	保險業高績效從業人員職能之研究：以南山人壽高資會為例 The Research on the functions of high-performance employees in the insurance industry:Take Nanshan Life Insurance Association as an example
Authors:	林惠乾 Lin, Hui-Chien
Contributors:	巫立宇 Wu, Li-Yu 林惠乾 Lin, Hui-Chien
Keywords:	保險業高績效從業人員人力資源功能企業績效 insurance industry high-performance practitioners human resource functions corporate performance
Date:	2020
Issue Date:	2021-03-02 14:26:01 (UTC+8)
Abstract:	由於客戶需求的變化，資訊傳遞速度的加快及外部競爭環境的急遽變化，保險業面臨了國內和國際市場的雙重壓力。保險業的高績效從業人員擁有專業的技術、掌握了企業的關鍵性資源，是掌握保險業核心競爭力的關鍵性因素。高績效從業人員為保險業組織發展流程之中核心競爭力的關鍵性因素，高績效從業人員的流失將會對保險業造成相當大的損失。如何有效地開發和管理人力資源來激發人才的潛力，激勵企業高績效從業人員的意願、自主性和創造性，從而提升企業的核心競爭力，是決定企業成敗與否的關鍵。團隊不僅是保險公司重要的一部分，而且是保險公司提升市場競爭力的關鍵，如何打造一支高績效從業人員是每家保險公司所面臨的重要課題。本研究以南山人壽高資會高績效從業人員為例，做質化的研究，預計藉由此個案提出建構和管理保險業高績效從業人員的建議。 The changes in customer needs, the speed of information transmission, and the tremendous changes in the external competitive environment, the insurance industry is facing the dual pressures in the domestic and international markets. The high-performance employees in the insurance industry possess professional skills and master the key resources of the enterprise, which are the key factors to form the core competitiveness of the insurance industry. High-performance practitioners are a key factor in the formation of core competitiveness in the organization development process of the insurance companies. The loss of high-performance practitioners will cause considerable losses to the insurance industry. How to develop and manage human resources to stimulate the potential of talents effectively, encourage the willingness, autonomy and creativity of high-performance employees in enterprises, and enhance the core competitiveness of enterprises is the key to the success or failure of the enterprises. The team is not only an important part of the insurance company, but also the key to the company`s market competitiveness. How to create a high-performance employee is an important issue facing every insurance company. On the basis of consulting a large number of relevant literature on the team and studying the characteristics of the insurance industry, this study uses the high-performance practitioners of Nanshan Life Insurance Association as an example to conduct the qualitative research, aiming to construct a characteristic model of high-performance practitioners in the insurance industry. In order to provide the relevant theoretical guidance and strategic suggestions for the construction and management of high-performance practitioners in the insurance industry. Based on the conclusions of this study, this study revises the characteristics of high-performance practitioners in the insurance industry, and proposes the construction and management of high-performance practitioners in the insurance industry accordingly. First, the construction and management of high-performance practitioners in the insurance industry should mainly Start by transforming leadership style, improving high-performance management standards, enhancing target management capabilities, creating a good team atmosphere, and improving training systems. Secondly, to achieve high satisfaction among members of the insurance marketing team, team managers must strive to cultivate the good relationships among team members in daily management, create a good team atmosphere, and develop the training systems that focus on training effects and meet the actual needs of different employees. To achieve the high performance goals of the team practitioners, in addition to creating a good team atmosphere, managers must adopt a leadership style that emphasizes task achievement and improve performance management standards. Different management strategies must be adopted for the realization of the high satisfaction and the achievement of high goals for employees with different personality characteristics.
Reference:	一、中文部分 1.林孟緯，(2012)。我國財產從業人員核心職能之研究。朝陽科技大學保險金融管理系學位論文，P1-84，airitilibrary.com 2.陳明志，(2006)。壽險業務員人格特質與工作績效之關聯性研究。中央大學人力資源管理研究所碩士在職專班學位論文，airitilibrary.com，P1-43 3.潘韋汝，(2006)。影響壽險業務人員績效的因素探討。中央大學人力資源管理研究所碩士論文，ir.lib.ncu.edu.tw 二、英文部分 1. Robbins, S. P., Coulter ,M.., Langton ,N., ( 2007) . Fundamentals of Management, catalogue.pearsoned.ca. 三、網站部分 1.團隊成員的潛在角色,(2006)，from: http:/lwww.dlzhifeng_ com/info/azSt}ow.asp
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 107932149
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0107932149
Data Type:	thesis
DOI:	10.6814/NCCU202100277
Appears in Collections:	[Executive Master of Business Administration] Theses

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