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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/134044

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/134044

Title:	傳統螺絲製造業策略行銷與顧客關係之研究：以欣億螺絲企業為例 Strategic Marketing Analysis and Customer Relationship Management of Traditional Screw Manufacturers -A Case Study of Shin Yee Screw Company
Authors:	陳昆平 Chen, Kun-Ping
Contributors:	巫立宇 Wu, Li-Yu 陳昆平 Chen, Kun-Ping
Keywords:	五力分析策略行銷產業分析產業結合
Date:	2021
Issue Date:	2021-03-02 14:24:16 (UTC+8)
Reference:	壹、中文參考文獻（一）書籍巫立宇、邱志聖(2015)，銷售與顧客關係管理修訂版，台北：新陸書局。邱志聖(2014)，策略行銷分析：架構與實務應用第四版，台北：智勝出版社。（二）網際網路台灣螺絲工業同業公會http：//www.fasteners.org.tw/Default.aspx?tabindex=3&tabid=1 經濟部中小企業處https：//www.moeasmea.gov.tw/ct.asp?xItem=672&ctNode=214 貳、英文參考文獻（一） Journals Porter, M. E. 1979. How competitive forces shape strategy. Harvard Business Review, 57(2)： 137-145.
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 107932009
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0107932009
Data Type:	thesis
DOI:	10.6814/NCCU202100246
Appears in Collections:	[經營管理碩士學程EMBA] 學位論文

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