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Title:	Cat.sus：一個台灣永續時尚內衣品牌的誕生 Cat.sus: My sustainable lingerie brand in Taiwan
Authors:	陳玉明 Chan, Yuk-Ming
Contributors:	吳文傑 Wu, Jack 陳玉明 Chan, Yuk-Ming
Keywords:	時尚產業環境與社會影響永續內衣道德品牌香港設計師 fashion industry environmental and social impact sustainable lingerie ethical brand Hong Kong designer
Date:	2021
Issue Date:	2021-02-01 14:06:12 (UTC+8)
Abstract:	Abstract Cat.sus: My sustainable lingerie brand in Taiwan By Cathy, Chan Yuk Ming The environmental and social issues caused by the fashion industry have developed wide attention. The situation becomes worse with the aid of fast fashion. In recent years, well-known fashion brands join the call for “sustainable and ethical brand”. In the report of “The State of Fashion 2021” from McKinsey & Company, it emphasizes the importance of sustainability through the value chain. Consumers value fashion brands that respect their workers and the environment. In Taiwan, local sustainable fashion brands are rising, but there are lacking sustainable lingerie brands. To fill in this emerging need from Taiwanese customers, Cathy’s Sustainable Undergarment Solutions (Cat.sus), the first sustainable and ethical lingerie brand that offer ranges of underwear made of deadstock materials, is ready to enter the Taiwan market. Extra miles are designed by the brand to further reduce textile wastage, carbon emission, and carbon footprints. Cat.sus also accentuates social responsibility. Local job opportunities are prioritized to necessary people, more-than-fair employee welfare is offered and the cooperation with a local non-profit organization to manage old underwear donation, all help the brand realize the ethical impact.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 107933029
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0107933029
Data Type:	thesis
DOI:	10.6814/NCCU202100157
Appears in Collections:	[International MBA] Theses

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