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    题名: Becoming A Real-fan Or A Non-fan for The Augmented Reality Mobile Games
    作者: 周致遠
    Chou, Chih-Yuan
    贡献者: 資管系
    日期: 2020-08
    上传时间: 2021-01-26 15:17:33 (UTC+8)
    摘要: This study proposed to investigate the fandom development mechanism in the augmented reality (AR) mobile games. A field observation in a physical fan festival and a virtual interest forum was adopted. Based on the reviews from past literature with the supports from the results collected from the field, a conceptual framework was developed in this study. Future development plans and potential research directions were illustrated conclusively. It is expected that this study will not only help readers understand the phenomenon of fandom development through the AR games but also attract the attentions from scholars in the field of information systems to begin a new research stream on the topic of fandom development in available diverse perspectives.
    關聯: Proceeding of the 26th Americas Conference on Information Systems (AMCIS 2020), Association for Information Systems
    数据类型: conference
    显示于类别:[資訊管理學系] 會議論文

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