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政大機構典藏 > 傳播學院 > 新聞學系 > 會議論文 > Item 140.119/133264

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/133264

Title:	網路時代的新聞媒介可信度：記者的經驗或印象？ News media credibility in the Internet age: Experience or image from the journalists?
Authors:	蘇蘅 Su, Herng 吳堂靖張慈安張熠
Contributors:	新聞學系
Keywords:	媒介可信度;媒介使用;新聞記者;台灣 media credibility;media usage;journalists;Taiwan
Date:	2015-07
Issue Date:	2020-12-22 16:27:43 (UTC+8)
Abstract:	本研究以問卷調查法進行 523 位報紙和電視記者的研究，探討專業新聞工作者對新聞媒介可信度的評價，尤其是他們如何評價不同類型的媒體、個別新聞機構，也探討了記者對媒介可信度的感知和他們的媒介使用有無關聯。研究發現，可信度最高的仍是傳統媒體之報紙，其次是新聞雜誌、電視、網路。但可信度高的媒介和記者實際使用出現落差。報紙記者和電視記者對媒介可信度評價有顯著差異，部分媒體的媒介使用和可信度有高相關。值得注意的是，受訪記者對網路新聞可信度評價超越紙本可信度，顯示網路新聞媒介的重要性正在提升。 In this study, a survey was used to determine the factors influences the perception of media credibility to decipher how respondents perceive the differences of media types in terms of credibility for news information. A survey with 523 journalists was conducted to determine the factors that influence their perception towards media credibility. The results of the study revealed that newspaper is more credible than news magazine, television and internet. This study also explored a non-significant relationship between media usage with perception of the media credibility.
Relation:	2015中華傳播年會, 中華傳播學會
Data Type:	conference
Appears in Collections:	[新聞學系] 會議論文

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