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    政大典藏 > College of Communication > Proceedings >  Item 140.119/133198


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/133198


    Title: 運動場館作為政治競技場：國民黨到柯文哲市府的 「大巨蛋」論述鬥爭
    Sports Stadiums for Political Competitions: The Discursive Struggle of Taipei Dome from KMT to Wen-je Ko City Governments
    Authors: 趙慶翔
    Contributors: 傳播學院
    Keywords: 大型運動場館;論述分析;政權理論;柯文哲;中產階級
    large-scale sport stadium;discourse analysis;urban regime theory;Wenje Ko;middle class
    Date: 2018-06
    Issue Date: 2020-12-21 15:43:09 (UTC+8)
    Abstract: 本研究透過都市政治的概念，剖析國民黨市府時代與柯文哲市府時代兩個政權，如何透過傳統媒體以及社群媒體形塑各自的大巨蛋形象。本研究結果發現，國民黨市府論述著力於國家與體育發展，柯市府論述則連結中產階級價值以及市政的公民參與，其間的轉變不僅是各政治力量的不同論述策略，更彰顯台灣社會的權力結構變化。
    As the discursive strategies in the issue of Taipei Dome were different among regimes, this study is aimed to understand the use of mass media and social media in constructing particular images of this large-scale sport stadium in the constructing process by Taipei City Government under different mayors. In sum, the KMT government had a strong connection with corporations and highlighted the significance of national and sporting development, while the Ko government has shown a connection with the middle class and attempted to involve civic participation in the process of policy making.
    Relation: 2018中華傳播年會, 中華傳播學會
    Data Type: conference
    Appears in Collections:[College of Communication] Proceedings

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