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| Title: | 以潛在類別分析法探討Instagram中的社交梳理類型及其限時動態遊戲濾鏡使用策略
An Investigation of the Relationship between Social Grooming Styles on Instagram and the Usages of Filter Games - A Latent Class Analysis |
| Authors: | 錢炯翰
Chien, Chiung-Han |
| Contributors: | 林日璇
Lin, Jih-Hsuan
錢炯翰
Chien, Chiung-Han |
| Keywords: | 社交梳理類型
Instagram
限時動態
濾鏡
訊號理論
勝任感
Social Grooming Style
Instagram
Instagram stories
Instagram filters
Signaling theory
Competence |
| Date: | 2020 |
| Issue Date: | 2020-11-03 11:31:21 (UTC+8) |
| Abstract: | 社交梳理行為（social grooming behavior）是種日常生活中與他人建立社交連結和維繫關係的行為（Donath, 2007）。本研究承接Lin（2019）的研究，以訊號理論的觀點解釋Instagram上的社交梳理行為。透過潛在類別分析法（latent categories analysis, LCA）將台灣的Instagram使用者（N = 907）劃分為五種社交梳理類型：生活分享者、爭論者、關係維繫者、流行傳播者與社交花蝴蝶。
本研究發現隨著社交梳理類型的不同會有各自的Instagram使用策略。其中流行傳播者在所有類型中為最頻繁的Instagram使用者。相反的，關係維繫者最不常發佈貼文或限時動態等。另外，在檢視社交梳理類型使用限時動態遊戲濾鏡的策略時，雖然未發現社交梳理類型與玩限時動態遊戲濾鏡的程度及次數有相關，卻意外發現部分類型（生活分享者、社交花蝴蝶與關係維繫者）在勝任感低時更傾向將遊戲影片發佈至限時動態。
本研究貢獻了Instagram使用者類型與行為的研究，並再度證實了社群媒體中的社交行為會隨著使用者特質而改變（Ellison & Vitak, 2015）。
Social grooming behavior denotes the behaviors that people form social ties and maintain their relationships (Donath, 2007). This study employs the social grooming framework from Lin (2019), analyzing the social grooming behaviors on Instagram through the lens of signaling theory. With a sample from Taiwan Instagram users (N = 907), a latent class analysis (LCA) revealed five Instagram social grooming styles: life sharer, debater, lurker, fashion communicator, and social butterfly.
This study reveals that the behaviors on Instagram are distinct from each social grooming style. Trend Followers are the highest usage style among the five. Lurkers, by contrast, upload the posts or stories the less. Besides, social grooming style is not associated with the degree and times of playing filter games. However, the findings suggest that part of the types (life sharers, lurkers, and social butterflies) are inclined to post the game clips on the stories when they received less compentence during the game.
This study makes theoretical contributions to Instagram user styles and behaviors. The current study confirms that the social behaviors in social media differ from the characteristics of users (Ellison & Vitak, 2015). |
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| Description: | 碩士
國立政治大學
傳播學院傳播碩士學位學程
107464041 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107464041 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202001775 |
| Appears in Collections: | [傳播學院傳播碩士學位學程] 學位論文
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| 404101.pdf | | 2798Kb | Adobe PDF2 | 354 | View/Open |
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