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政大機構典藏 > 資訊學院 > 資訊科學系 > 會議論文 > Item 140.119/132271

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/132271

Title:	The Decision of Building Location‐Based Advertising Push Platform
Authors:	楊亨利 Yang, Heng-Li Lin, Shiang-Lin
Contributors:	資管系
Keywords:	Location-based advertising;Analytic hierarchy process;Fuzzy theory;Multiple-Criteria Decision-Making
Date:	2019.09
Issue Date:	2020-10-27 13:52:04 (UTC+8)
Abstract:	Location-based advertising (LBA) service is a new form among current mobile service applications. Research on this latest service and the related adoption strategies and evaluation factors involving enterprises as well as consumers is essential for its further development and promotion. In this research, the Fuzzy AHP was applied to analyze the positive and negative evaluation factors of enterprises` adopting LBS advertising. The analysis result indicated that the top three factors that affect enterprises to build up a platform for push notification LBS advertising are increasing customer flow rate, App development and ads design cost, and improving business awareness and getting product exposure.
Relation:	2019 International Conference on Intelligent Computing and Its Emerging Applications (ICEA2019), National Cheng Kung University
Data Type:	conference
Appears in Collections:	[資訊科學系] 會議論文

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