政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/131967

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/131967

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政大機構典藏 > 傳播學院 > 傳播學院傳播碩士學位學程 > 學位論文 > Item 140.119/131967

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题名:	女英雄崛起：以角色認同和自我一致性檢視超級英雄電影的享樂感 Superheroine: The Enjoyment of Superhero Movie in the Perspective of Character Identification and Self-Congruity
作者:	黃文楷 Huang, Wen-Kan
贡献者:	林淑芳 Lin, Shu-Fang 黃文楷 Huang, Wen-Kan
关键词:	超級英雄電影角色認同自我一致性享樂感
日期:	2020
上传时间:	2020-09-02 13:20:34 (UTC+8)
摘要:	超級英雄電影於近年廣受大眾歡迎，成為主流電影的類型之一，但關於超級英雄電影享樂感的研究卻仍然很少。另外電影中的女性角色形象於近年逐漸改變，女英雄角色於電影中出現之頻率增高，電影中性別刻板印象的程度則逐漸降低，這種情況和女性觀眾的觀影後感受是否相關值得關注。本研究採用單因子實驗設計，並假設電影中的女性角色形象會引發角色認同與理想自我一致性，並和享樂感與生活意義感相關，後兩者又會影響觀眾的自我效能感、領導特質評價與身體意象評價。結果指出，當觀賞的是女英雄角色時，女性觀眾的情緒共情程度會提升，正向影響享樂感；認知共情、角色融合、理想自我一致性程度亦會提升，正向影響生活意義感，但同時女英雄角色亦會直接提升女性觀眾的生活意義感，而生活意義感還會和女性觀眾的自我效能感呈現正相關。本研究結果證實女英雄角色的確能帶給女性觀眾更高程度的享樂感和生活意義感，且觀眾的其他態度與認知也可能被它們影響，此點為日後實務上電影製作與行銷提供了學術支持，除了吸引女性客群外，或許亦可藉此傳達性平觀念。而隨著超級英雄電影的持續火紅，本研究認為未來研究首先可針對更多樣的女性角色進行深入分析，也能探討男性觀眾又是為何被女英雄角色吸引，最後還可延伸探討影響享樂感和生活意義感，或被其影響的因素。
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