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| Title: | 新創即時通訊軟體該何去何從 –以台灣新創公司為例 |
| Authors: | 吳承安
Wu, Cheng-An |
| Contributors: | 陳立民
Chen, Li-Min
吳承安
Wu, Cheng-An |
| Keywords: | 即時通訊軟體
新創公司
商業模式
商業模式圖
Instant messaging software
Startups
Business model
Business model canvas |
| Date: | 2020 |
| Issue Date: | 2020-09-02 13:16:46 (UTC+8) |
| Abstract: | 近年來即時通訊軟體在世界上越來越普及，而且許多知名的軟體都有壟斷的情形，在某些國家單一軟體的市佔率甚至超過九成，這導致新創的即時通訊軟體難以進入市場。然而因為新型冠狀病毒的影響，無論是個人或者組織都出現大量不同的即時通訊需求，許多投資人也開始關注即時通訊產業。本研究分別探討了企業協作、社群交流、技術授權三種即時通訊軟體商業模式，並進一步分析比較彼此間的差異，最終給予新創即時通訊軟體未來發展策略上的建議。
本研究主要透過個案分析法來研究台灣一間即時通訊軟體新創公司，並透過深度訪談法與田野調查法取得初級資料，整理出該新創公司的商業模式。接著再透過次級資料蒐集法，整理出不同種類中成功的即時通訊軟體之商業模式。最終比較新創公司及其他成功的即時通訊軟體之商業模式，並且給予新創公司未來在商業模式發展上的方向與建議。
研究結果顯示，該新創公司的商業模式與技術授權即時通訊軟體最為相似，發展此種商業模式能夠維持熟悉的營運方式，並且耗費最少資源就能補足所需的能耐。如果要發展成其他兩種商業模式，若參考市場上已經成功的領導廠商，則該新創公司在許多面向都需要進行大幅的調整，考量人力資源、時間成本、營運資金等等面向後較難達成。
In recent years, instant messaging software has become more and more popular in the world, and many well-known software have monopolies. In some countries, the market share of single software even exceeds 90%, which makes it difficult for newly created instant messaging software to enter the market. However, due to the impact of the new coronavirus, a large number of different instant messaging needs have emerged from individuals or organizations, and many investors have begun to pay attention to the instant messaging industry.
This research mainly uses case analysis to study an instant messaging software startup in Taiwan, and obtains primary data through in-depth interviews and fieldwork methods to sort out the startup`s business model. Then through the secondary data collection method, sort out the business models of different types of successful instant messaging software. Finally, compare the business models of startups and other successful instant messaging software, and give the startups directions and suggestions for future business model development.
The results of the study show that the business model of the startup is most similar to technology-licensed instant messaging software. The development of this business model can maintain a familiar operating method and consume the least resources to make up for the required capabilities. |
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
107363074 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107363074 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202001431 |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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