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    题名: 企劃書: 燃料市場分析暨燃料裝填之商業計畫
    Analysis of Bunker Market and Business Plan for Bunkering
    作者: 金榮奭
    Kim, Yongsok
    贡献者: 周德宇
    Chou, Te-Yu
    金榮奭
    Kim, Yongsok
    关键词: 越南
    燃料裝填
    定價策略
    最適港口
    新加坡
    油箱
    石油
    Vietnam
    bunkering
    price strategy
    optimal port
    Singapore
    tank
    oil
    日期: 2020
    上传时间: 2020-09-02 11:58:02 (UTC+8)
    摘要: Being designed and planned by an IMBA student who is working in oil company and has a great interest in oil trading business, this Business Plan was made with the confidence that Vietnam has great potential as a new bunkering market.

    This business model may seem simple. An oil company will lease oil tanks, import oil from abroad in Bulk size and sell it to ships in a smaller size.
    But, oil market is more complicated than we thought. In addition, the Vietnamese oil market is yet to be fully opened, and there is a very strong competitor who is wholly owned by the Vietnamese central government, cover all the operations from oil and gas exploration and production to storage, processing, transportation, distribution and services in Vietnam and overseas as well.
    By utilizing the competitive edge of a company and the geographical advantage of Vietnam, I will create a new business model

    The business plan is made on the basis of Five (5) years period, emphasizing the company and market analysis, and the business plan including price strategy, selecting an optimal port, customer Targeting, marketing plan, operation plan and financial plan
    參考文獻: 1.Dan Eberhart (CEO of Canary, LLC.)
    The Quickly Changing Global Oil Markets Dan EberhartContributor
    [https://www.forbes.com/sites/daneberhart/2018/11/16/the-quickly-changing-global-oil-markets/#2b12146d3cb2].
    Accessed on March 29, 2020

    2.Overview of JD energy, Hompage of JD energy
    Accessed on May 02, 2020

    3.IEA (International Energy Agency) Oil Market report ( 2019).
    Paid subscriptions by JD energy (Internal data).
    Accessed on March 02, 2020

    4.UNCTAD (United Nations Conference on Trade and Development)
    Statistics for Bunkering worldiwide. Paid subscriptions by JD energy (Internal data). Accessed on May 05, 2020

    5.Principles of Economics (By Joshua Gans, Robin Stonecash, Martin Byford, Gregory Mankiw, Stephen King, Ph.D., Jan Libich) (2014)

    6.Bunkerworld [https://www.bunkerworld.com]
Paid subscriptions by JD energy(Internal data). Accessed on March 17, 2020

    7.Platts Bunkerwire
    [https://www.spglobal.com/platts/en/products-services/shipping/bunkerwire] Paid subscriptions by JD energy (Internal data).
    Accessed on April 16, 2020

    8.Ship and Bunker [https://shipandbunker.com]
    Global ranking of Bunker Supplier Accessed on April 17, 2020

    9.ISO (International Organization for Standardization
    [https://www.iso.org/standards.html] Accessed on January 04, 2020

    10.IBIS World [https://www.ibisworld.com]
    Paid subscriptions by JD energy (Internal data)
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933042
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107933042
    数据类型: thesis
    DOI: 10.6814/NCCU202001209
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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